Senior Sales Manager Virtual Advertisement
Job Description
- Responsible for Virtual Advertisement marketing rights sales and respective strategy (incl. budget)
- Structure the sales process and be an expert in selling innovative ad packages of new inventory
- Monitor the market and identify potential new clients/opportunities
- Create leads and opportunities with media agencies, sponsorship agencies and broadcasters
- Sell company properties rights packages as well as new/additional inventories
- Structure innovative ad packages and sales processes
- Evaluate the inventory, markets, categories, minutes and audience
- Negotiate and finalize the sales agreements
- Build capabilities to identify the right approach selling new propositions by packaging new inventories in different forms and educate and alignment of our sales team (incl. subsidiaries)
- Approach and explore new market opportunities, focusing on broadcaster / agency contacts and sales for different markets / regions
- Constantly follow-up on current clients and potential additional opportunities
- Support the Head of Virtual Advertisement Solutions in the conceptual and strategic planning of Virtual Advertisement solutions and technologies
- Align with HoVA for the best business models to approach potential rights holders and estimate the relative risk / opportunity
- Report regularly (internal) on status of marketing rights value and competitors marketing deals
- Initiate in the Group’s cross-selling activities and regularly coordinate sales approach with other company properties
- Support the acquisition of new rights holders and potential inventories
- Overview the Sales Research and Data Analyst in identifying of the rights evaluation, the sponsoring structure and potential advertisement minutes to manage for potential rights holders
- Create innovative and valuable customer oriented packaging incl. bundling and cross selling of other company assets
- Gain full understanding of the potential of the technology and respective business models
- Be active part of technology demonstration to potential / existing rights holders (if needed to support commercialization approach with rights holders
- General and further estimation of additional/new (virtual) advertisement opportunities (carpets etc)
- Investigate and seek for synergies with other internal departments
Education
- Advanced education (university degree in business administration, law, with major in sales/marketing.)
Experience
- At least 5 to 7 years of marketing sales/sponsorship sales experience in an international environment (sports industry, entertainment business, agency, federation, club, etc.)
- Broad network/portfolio of world wide sponsorship contacts with in-depth personal relationships and direct access to decision-makers
- Very good understanding of sport sponsoring program in general broad experience of sport event dynamics
- Broad experience of sports federation dynamics
Skills & Competencies
- Highly motivated
- Excellent interpersonal skills, natural well perceived approach to clients
- Strong communication and negotiation skills
- In-depth knowledge of the sports market and the industry, wide interest in other relevant industries (e.g. entertainment, consumer products, electronics)
- Flexible work style, willing to travel, resistant to pressure
- Strong ability to sell towards clients
- Strong attitude towards high quality, excellence in delivery and ‘client-first’ thinking (external & internal)
- Positive attitude towards our clients company values
- Leadership skills/talent to lead/motivate people
- Ability to evaluate situation quickly and take decisions
- Strong team orientation
- Ability to stay calm under pressure
- Capable of training and developing own resources and educating relevant colleagues in the area of marketing sales
- Capable of adapting to ever changing environment
Languages
- English fluent
- Any other language a plus
To apply for this job email your details to contact@digitalsport.co.