Job Description

• Responsible for Virtual Advertisement marketing rights sales and respective strategy (incl. budget)
• Structure the sales process and be an expert in selling innovative ad packages of new inventory
• Monitor the market and identify potential new clients/opportunities
• Create leads and opportunities with media agencies, sponsorship agencies and broadcasters
• Sell company properties rights packages as well as new/additional inventories
• Structure innovative ad packages and sales processes
• Evaluate the inventory, markets, categories, minutes and audience
• Negotiate and finalize the sales agreements
• Build capabilities to identify the right approach selling new propositions by packaging new inventories in different forms and educate and alignment of our sales team (incl. subsidiaries)
• Approach and explore new market opportunities, focusing on broadcaster / agency contacts and sales for different markets / regions
• Constantly follow-up on current clients and potential additional opportunities
• Support the Head of Virtual Advertisement Solutions in the conceptual and strategic planning of Virtual Advertisement solutions and technologies
• Align with HoVA for the best business models to approach potential rights holders and estimate the relative risk / opportunity
• Report regularly (internal) on status of marketing rights value and competitors marketing deals
• Initiate in the Group’s cross-selling activities and regularly coordinate sales approach with other company properties
• Support the acquisition of new rights holders and potential inventories
• Overview the Sales Research and Data Analyst in identifying of the rights evaluation, the sponsoring structure and potential advertisement minutes to manage for potential rights holders
• Create innovative and valuable customer oriented packaging incl. bundling and cross selling of other company assets
• Gain full understanding of the potential of the technology and respective business models
• Be active part of technology demonstration to potential / existing rights holders (if needed to support commercialization approach with rights holders
• General and further estimation of additional/new (virtual) advertisement opportunities (carpets etc)
• Investigate and seek for synergies with other internal departments

Education

• Advanced education (university degree in business administration, law, with major in sales/marketing.)

Experience

• At least 5 to 7 years of marketing sales/sponsorship sales experience in an international environment (sports industry, entertainment business, agency, federation, club, etc.)
• Broad network/portfolio of world wide sponsorship contacts with in-depth personal relationships and direct access to decision-makers
• Very good understanding of sport sponsoring program in general broad experience of sport event dynamics
• Broad experience of sports federation dynamics

Skills & Competencies

• Highly motivated
• Excellent interpersonal skills, natural well perceived approach to clients
• Strong communication and negotiation skills
• In-depth knowledge of the sports market and the industry, wide interest in other relevant industries (e.g. entertainment, consumer products, electronics)
• Flexible work style, willing to travel, resistant to pressure
• Strong ability to sell towards clients
• Strong attitude towards high quality, excellence in delivery and ‘client-first’ thinking (external & internal)
• Positive attitude towards our clients company values
• Leadership skills/talent to lead/motivate people
• Ability to evaluate situation quickly and take decisions
• Strong team orientation
• Ability to stay calm under pressure
• Capable of training and developing own resources and educating relevant colleagues in the area of marketing sales
• Capable of adapting to ever changing environment

Languages

• English fluent
• Any other language a plus