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Poll shows majority of Brits want sanitisation tunnels in sports venues

New YouGov study reveals full body sanitisation tunnels would increase public confidence in returning to busy environments such as sport venues (60%) In addition, the public feel personally confident with

Deandre Hopkins Joins Global Leader In Tech Wellness, Therabody, As An Investor And Athlete Brand Ambassador

Additionally, the Company Launches its New Creative Division, Therabody Media, with the Debut of “How Do You See You?” Featuring Hopkins Therabody™ has welcomed professional American Football player and businessman DeAndre

A New Era: Fed Cup Renamed Billie Jean King Cup By Bnp Paribas

The ITF has announced that the Fed Cup, the women’s world cup of tennis, has been renamed the Billie Jean King Cup by BNP Paribas. It is the first time

Verizon Media Launches New Platform Capabilities Designed To Evolve The Live Streaming Experience

New features and functionality include real-time multi-camera viewing and watch together social experiences, as well as OTT Smart Auction integration  LOS ANGELES (September 16, 2020): Verizon Media has announced a

Football clubs must be managed as brands to conquer global markets

In its new white paper, the marketing and innovation consultancy TD Reply presents a novel approach to global brand management of European football clubs. This approach is already used by

World Athletics Appoints Nielsen as Official Research Supplier

World Athletics has selected Nielsen, the global leader in sports intelligence, media measurement and research, as its Official Supplier of Consumer Market Research Services, for the next four years. This

The Athletic Launches Elevated New Brand Identity and Campaign by Gretel

Subscription-based digital sports media company The Athletic has unveiled its new brand identity system in partnership with global design studio Gretel. The two groups collaborated to develop fresh positioning and a new

Sports Technology Awards Winners Revealed – World Class Line-Up, Including F1, Asics and Sunset+Vine Produce ‘Mind Blowing’ Work

The winners of the 2020 Sports Technology Awards, the leading global celebration of tech-led innovations in sports, have been revealed. Among the winners were Asics, for its work on real-time

Barney Francis bets on WePlay – Ex-Sky Sports boss appointed as strategic advisor to specialist performance-driven sports marketing agency

Barney Francis, long-time former managing director of Sky Sports has been appointed to the Advisory Board of WePlay, the fast-growing, first-of-its-kind, performance marketing agency for the sports industry. The TV

How Sport Enthusiasts Can Turn Their Passions Into Successful Ventures

By Matt Hayes, Europe’s most well-known angler The online world can be an intimidating space for any sportsperson, professional or amateur. The need (and expectation) to engage with fans online and