Liverpool have just proved another old internet truism

After Bayern Munich proved the internet still loves cats, Liverpool are proving kids’ reactions are also still in vogue.

NBA focuses on a younger audience with cross-platform social media engagement

The NBA’s social media team is smashing engagement across all the social platforms.

Aston Villa launch a Messenger chatbot in build-up to club football’s return

Villa’s attempt includes a machine learning element which will make the chatbot better over time.

Daily Digest: Chelsea announce hack week and World Rugby snaps up domain name

It’s Thursday, but it feels like a Friday: a four-day weekend approaches for the UK as the Easter Bank Holidays make for a welcome few days off. That doesn’t mean

Why industry awards season matters for sport

Industry awards season is approaching – this is why they matter.

Formula One keeps engagement high as social media strategy bears fruit

Taking a look at Formula One’s social media game as the sport looks to grow its online presence.

Digital Sport London: The key things we learned about esports

Some of the key points we learned at March’s Digital Sport London esports special.

How MLB teams and sponsors are gearing up for the start of the season

The new MLB regular season kicks off tomorrow- here’s how teams and sponsors are gearing up for the first round of games on social media.

How Augusta National builds up to the Masters on social media

With just over a week to go until the Masters tournament starts, golf gears up for its first major tournament of the year.