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Podcast: Sarah Swanson on why NFL London Games are both very special and also just another game

For all sports, one of the biggest challenges that leagues, clubs and governing bodies face is how to keep fans hooked, especially when there’s no actual sport going on. The

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NBA’s innovative use of Instagram Stories should be an inspiration to others

This week, the NBA returned for a new season, eagerly anticipated by fans following an amazing trade this summer. As the biggest sports league in the world in terms of

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NBA and Bayern Munich’s innovative apps show why sport should explore AR more

This week, the NBA launched their first augmented reality (AR) app, allowing basketball fans to shoot hoops anywhere, anytime using their phone screen. The app projects a hoop and a

Sportradar acquires MOCAP Analytics, boosting AI products that will enhance sports fan engagement

Sportradar US, LLC announced today that it has acquired MOCAP Analytics, Inc. The acquisition combines Sportradar’s leadership in sports data with MOCAP’s expertise in AI-powered data storytelling. Together they will

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WWE’s Stephanie McMahon hints at strategy to enhance worldwide growth

At the Leaders in Sport summit in London this week there were plenty of recognisable names in sport present to talk all things sports business. WWE chief brand officer Stephanie

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NFL viewing figures show why Amazon have a long way to go to take on TV

Anyone looking at the trend of media rights being held by streaming services will have had eyes on Amazon Prime’s first Thursday night broadcast of an NFL game last week.

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The Brand Conference: Five things we learned from the MLS, AJ Boxing & NFL

Last week saw Digital Sport head down to the latest instalment of The Brand Conference. A one-day event that took place at the home of cricket, Lords, and was run

Augmented Reality is still a gimmick, but it has the potential to transform the matchday experience

Last week we saw League One football club Blackpool bring their matchday programme to life using Augmented Reality. Now the Minnesota Vikings of the NFL are the latest club to

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NFL return – the opening weekend and the novelty of the social media game

After the first weekend of the NFL regular season, excitement gives way to normality. The hype and the buzz will still be there right up until the Super Bowl in

Interview: NFL Game Pass – A Game Changer in the future of digital sports broadcasting?

The NFL is back. The first game of the regular season ended in a shock defeat for Super Bowl champions the New England Patriots at the hands of the unfancied