US Sport
Capital One’s sponsorship of the Washington Capitals shows how brands should get involved
Sponsorship of a sports team can be a vague business, especially if a brand has no natural link to sport. But Capital One are showing how it can be done.
NFL spells out differences between broadcasting in the US and the UK
The subtle and not-so-subtle differences between the US and the UK are shown up by the NFL’s attempt to bring American football to British fans.
Digital Sport Insider: Tottenham leave Wembley and move in with NFL
Tottenham and NFL will both relax into a new home together in the Autumn.
A community game by the NBA to make Playoffs predictions
As part of the Playoffs, which started last weekend, the NBA has launched with its partner Budweiser a platform to allow fans to make their predictions: NBA Playoffs Bracket Challenge.