US Sport

What the Premier League’s social media game can learn from the NBA and PGA Tour

The social media coverage that US sports and the PGA Tour provide is a lesson the Premier League should learn.

MLB to live-stream on Facebook: What does it mean for the future of social video?

Facebook and MLB team up to show regular season games – but what does this tell us about the future of video on social media.

The Philadelphia Phillies embark on an interesting approach to boosting players’ social media following.

Sport is now about prowess off the field almost as much as it is about winning on it, and the Phillies’ new move shows they get that.

How the NBA can help VR on its route to the mainstream

VR will face some problems breaking into the mainstream, but with organisations like the NBA embracing tech so wholeheartedly, they’ll have a much easier time.

Tech companies race for NFL streaming rights as OTT complements linear TV

NFL’s search for a tech company to broadcast Thursday night rights shows the power of live sport to the internet age.

Newly-launched World Baseball Softball Confederation Europe signs first partnership with Sportradar OTT

The newly formed World Baseball Softball Confederation Europe (WBSC Europe) has today announced the signing of Sportradar as its inaugural partner and service provider.

A patient fan will win a Mercedes-Benz during Super Bowl

Mercedes Benz’s Super Bowl activation seeks to engage with fans’ second screen during the game.

Super Bowl LII doesn’t need any hype, but NFL UK has skin in the game

Sunday night’s Super Bowl game doesn’t need any extra hype, but Tom Brady v Jay Ajayi is an irresistable storyline.

NBA’s #NBAVote campaign is already smashing engagement across the web

The NBA’s online voting campaign to pick the 2018 All-Star participants is sure to get massive online engagement.

The NFL Experience in New York shows us how leagues are becoming entertainment providers

Just a few days ago, the NFL unveiled a new place dedicated to fans at the heart of New York City in partnership with Cirque du Soleil: the NFL Experience Times