US Sport

The NFL Experience in New York shows us how leagues are becoming entertainment providers

Just a few days ago, the NFL unveiled a new place dedicated to fans at the heart of New York City in partnership with Cirque du Soleil: the NFL Experience Times

The role of live-streaming in the soap opera sporting culture

If viewing figures are falling, and it’s not down to streaming, then why are media rights deals soaring higher than ever before?

Verizon to stream live NFL in the US as streaming services continue to grow in stature

Verizon scoops rights to live NFL streaming in five-year deal.

Nike enlist LeBron James to unveil new connected NBA jerseys

Nike’s new connected jerseys are the latest innovations in the digitalisation of sporting merchandise.

Digital Sport Morning Briefing: Tuesday 5th December

Welcome to our new daily series where I put together and share a list of articles I’ve been reading. Providing a filter for you so you can save time and

Digital Sport Morning Briefing: Monday 4th December

NEWS HEADLINES The Disruptive Force of eSports (Sports Business Institute) Esports as ever is a hot topic, and has been for the last 18 months or so. Institutes such as

Your Digital Sport Morning Briefing: Thurs 30th Nov

Welcome to our new daily series where I put together and share a list of articles I’ve been reading. Providing a filter for you so you can save time and

Digital Sport London Event: Secrets to the UK growth of the NFL and NBA

At our last Digital Sport London event of the year, we heard about what it’s like to take a US sport to the UK. Here are some valuable insights we learned from the evening.

Former Manchester United player could show US Soccer how it’s done

The latest #DSLondon panel event brought together representatives from the UK arms of NBA, NFL and UFC to talk about what it’s like attempting to break a sport into a

Facebook to live stream 47 college basketball games in the US

It’s no secret that Facebook is looking to expand its presence in the sporting world and become a real sport broadcaster. The strategy continues with a new partnership between the