How the Golden State Warriors and Cleveland Cavaliers build up to the NBA Finals on Twitter
June has finally made its way around in the calendar, and with it comes another NBA Finals series. After another 82-game season and a playoffs rife with pleasant surprises and agonizing defeats, we’ve reached a rather familiar end.
For the fourth straight year, the Cleveland Cavaliers and the Golden State Warriors have come face-to-face in the Finals. While their respective rosters have been tweaked over the past few years, it again comes down to LeBron James against a super team with four future Hall of Famers (Stephen Curry, Kevin Durant, Klay Thompson and Draymond Green).
Many fans are simply bored of this matchup by now, craving the idea of fresh faces in the penultimate series. They have a point. But the social teams of the Cavs and Warriors are doing their part to keep fan engagement alive.
Quick preview of the 2018 #NBAFinals in the latest edition of By The Numbers, presented by @zoom_us ???? pic.twitter.com/wbZUqpfvSL
— Golden State Warriors (@warriors) May 31, 2018
Eyes on the prize.
Game 1 tips off in 6 hours.#NBAFinals || #WhateverItTakes pic.twitter.com/hdhNhlsLL6— Cleveland Cavaliers (@cavs) May 31, 2018
There is a distinct meaning behind the Finals for both teams. This year represents a chance for Cleveland to win just the second title in their franchise history. Moreover, winning a trophy would be the ultimate persuasion for James to stay in Ohio— he can test free agency this offseason, and many believe he will do so if the heavily-favored Warriors win.
“It’s the Super Bowl, it’s the Stanley Cup, it’s the World Series, it’s the #NBAFinals.”#WhateverItTakes pic.twitter.com/3C2V4Uc420
— Cleveland Cavaliers (@cavs) June 1, 2018
A great deal is on the line for Oakland-based Golden State, too. After their second season with former-MVP Kevin Durant, the Warriors face an opportunity to win their second-straight Finals and their third out of the last four years. Beating Cleveland would establish a dynasty that would exist in NBA lore for years.
6 hours until these guys are back on #WarriorsGround ???????? #StrengthInNumbers pic.twitter.com/fmg6ni3jjp
— Golden State Warriors (@warriors) May 31, 2018
After a neck-and-neck four quarters and overtime, Golden State escaped Game 1 with a 124-114 win despite a Finals career-high 51 points from LeBron. Steph Curry was typically on fire from beyond the arc, draining 5-11 three-pointers with a team-high 29 points.
Chef was cookin' tonight ???? pic.twitter.com/9f64Lu1eQ9
— Golden State Warriors (@warriors) June 1, 2018
Professional sports Twitter accounts serve other tasks than hyping up their fans and celebrating big wins with fun videos, though.
They’re also there to disseminate information, which Cleveland had to do following a bitter loss despite leading 106-104 with 32 seconds left in the fourth quarter. Post-game press conferences are crucial for the media, and players bare the responsibilities of talking to the press even after losing.
"You wake up tomorrow with a fresh mind and move forward." #WhateverItTakes pic.twitter.com/S06bkUuoaY
— Cleveland Cavaliers (@cavs) June 1, 2018
The Warriors were one of the most heavily favored Finals team in history, so for the Cavaliers to make it a game in bring it to overtime will undoubtedly draw fans back in. It appears the series may be more competitive than many thought.
3️⃣2️⃣1️⃣ The TOP 3 PLAYS from an epic Game 1 of the 2018 #NBAFinals presented by @YouTubeTV! pic.twitter.com/QRdReMky8h
— NBA (@NBA) June 1, 2018
LeBron James erupted for a historic stat line in Game 1 of the #NBAFinals, becoming the first player ever to record 51 PTS, 8 AST, 8 REB in an NBA Finals Game. #SAPStatLineOfTheNight pic.twitter.com/MR3FORuGGS
— NBA.com/Stats (@nbastats) June 1, 2018
It’s not mystery how much of a function hashtags provide on Twitter, and Cleveland (#WhateverItTakes) and Golden State (#DubNation) have used their own branded hashtags to reach wider audiences. Game two will not be played until Sunday night, but fans have plenty of reason to keep engaged until then.
The @warriors take Game 1 in OT behind 29 points from Steph Curry. #NBAFinals pic.twitter.com/cMSSDeeMoZ
— NBA (@NBA) June 1, 2018
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