US Sport
Denver Broncos use Augmented Reality to engage fans and activate brand partnerships
Is AR the future? Probably. At least, that’s what the Denver Broncos seem to think. Their ‘Orange Herd’ app contains an Augmented Reality deature. Using it, fans inside their stadium,
LeBron James launches his own Virtual Reality experience
NBA superstar LeBron James has released a Virtual Reality (VR) experience named “Striving for Greatness: An Uninterrupted Original” that takes fans through his training regime. In a 12 minute VR
Google Cardboard plunges us into Patriots training in Virtual Reality
Since October, which saw the first sports game broadcast in Virtual Reality by the NBA and Golden States Warriors, virtual reality technology continues to expand its presence in US sport. The most recent example
