LeBron James launches his own Virtual Reality experience

NBA superstar LeBron James has released a Virtual Reality (VR) experience named “Striving for Greatness: An Uninterrupted Original” that takes fans through his training regime.

In a 12 minute VR video, fans can follow the Cleveland Cavalier through his training routine as he looks to build on his ‘digital media’ fanbase with this Virtual Reality experience. Powered by the virtual reality company Oculus (owned by Facebook), the video is available in the Oculus Store and on Samsung Milk VR.

The experience is actually part of a 360-degree videos series named “Striving for Greatness” launched on Facebook in September. In this series, LeBron James gets personal as part of the ethos at the centre of his digital platform Uninterrupted, which allows professional athletes to show another side of them to fans via video and podcasts.

After signing a lifetime deal with Nike and getting an important external investment for his website Uninterrupted, LeBron James proves once again to be one of the most bankable athletes across the world.


About author

Adrien Danjou
Adrien Danjou 140 posts

Adrien is a Digital Marketing Manager in France and a Digital Sport lover. Follow him on Twitter: @Adrien_DH

You might also like

The seven essentials for achieving successful sports branding

By Daniela McVicker When it comes to sports, great branding is a must. Your brand influences how people see your company or team. It helps you to forge connections with

Live Chat: A New Social Experience in Sports

Article written by John S. Kim, CEO and co-founder of global API company SendBird Social media rose to prominence throughout the world due to its potential for connection. Social channels provided the

Snack Media’s Football Content Campaign’s Review: February

By Mike Constanti This series, in partnership with Snack Media, will look at the best football campaigns from advertising to social media on a monthly basis, as Digital Sport evaluates how