LeBron James launches his own Virtual Reality experience

NBA superstar LeBron James has released a Virtual Reality (VR) experience named “Striving for Greatness: An Uninterrupted Original” that takes fans through his training regime.

In a 12 minute VR video, fans can follow the Cleveland Cavalier through his training routine as he looks to build on his ‘digital media’ fanbase with this Virtual Reality experience. Powered by the virtual reality company Oculus (owned by Facebook), the video is available in the Oculus Store and on Samsung Milk VR.

The experience is actually part of a 360-degree videos series named “Striving for Greatness” launched on Facebook in September. In this series, LeBron James gets personal as part of the ethos at the centre of his digital platform Uninterrupted, which allows professional athletes to show another side of them to fans via video and podcasts.

After signing a lifetime deal with Nike and getting an important external investment for his website Uninterrupted, LeBron James proves once again to be one of the most bankable athletes across the world.


About author

Adrien Danjou
Adrien Danjou 140 posts

Adrien is a Digital Marketing Manager in France and a Digital Sport lover. Follow him on Twitter: @Adrien_DH

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