LeBron James launches his own Virtual Reality experience

NBA superstar LeBron James has released a Virtual Reality (VR) experience named “Striving for Greatness: An Uninterrupted Original” that takes fans through his training regime.

In a 12 minute VR video, fans can follow the Cleveland Cavalier through his training routine as he looks to build on his ‘digital media’ fanbase with this Virtual Reality experience. Powered by the virtual reality company Oculus (owned by Facebook), the video is available in the Oculus Store and on Samsung Milk VR.

The experience is actually part of a 360-degree videos series named “Striving for Greatness” launched on Facebook in September. In this series, LeBron James gets personal as part of the ethos at the centre of his digital platform Uninterrupted, which allows professional athletes to show another side of them to fans via video and podcasts.

After signing a lifetime deal with Nike and getting an important external investment for his website Uninterrupted, LeBron James proves once again to be one of the most bankable athletes across the world.

https://www.youtube.com/watch?v=Pfq8hvelAJw

About author

Adrien Danjou
Adrien Danjou 140 posts

Adrien is a Digital Marketing Manager in France and a Digital Sport lover. Follow him on Twitter: @Adrien_DH

You might also like

The evolution of sports data: Going beyond a ‘feeling’

by Christian Holzer, Managing Director at Sportec Solutions How has the collection of sports data changed? How does its application feed into decision making? And what’s next for the industry?

The January 2020 transfer window: Did the Financial Fair Play rules have an impact?

By Andy Turner, Partner at Mercer & Hole Whilst VAR is providing football with some on pitch challenges, another three-letter acronym, FFP, is providing some off-pitch challenges. The January transfer

A look back: Did Amazon Prime give reason to believe in OTT for the Premier League?

By Shania Bedi This season has marked a new beginning for modern-day football as Amazon Prime Video became the third UK-accessible service to provide us with Premier League coverage. Prime