US Sport

Digital Sport London Event: Secrets to the UK growth of the NFL and NBA

At our last Digital Sport London event of the year, we heard about what it’s like to take a US sport to the UK. Here are some valuable insights we learned from the evening.

Former Manchester United player could show US Soccer how it’s done

The latest #DSLondon panel event brought together representatives from the UK arms of NBA, NFL and UFC to talk about what it’s like attempting to break a sport into a

Facebook to live stream 47 college basketball games in the US

It’s no secret that Facebook is looking to expand its presence in the sporting world and become a real sport broadcaster. The strategy continues with a new partnership between the

Intel’s move to bring VR to the NBA all-star game could be a game-changer

As virtual reality (VR) aims to become more and more mainstream, the first thing it has to do is offer something much better than or different to what’s out there

Five Ways the NBA is Educating Its UK Fanbase

This is a guest post by Emily Clark, Marketing Manager at Surrey Cricket. American sports have infiltrated the European market in recent years. Both the NFL and NBA sell out fixtures in

How the Houston Astros World Series win sparked social media delight

This week, for the first time of their history, Houston Astros have become World Series Champions beating Los Angeles Dodgers, four games to three. Following this historic win, the 2017 World

Weekly Wrap: Man United try not to suffer the same fate as Arsenal as Man City and Southampton win at YouTube

With so many football competitions for the country’s biggest clubs, it’s no wonder that the Carabao Cup gets short shrift. It is the least prestigious of the trophies that the

Miami Dolphins team up with Deezer to launch innovative partnership to excite fans

This week, music streaming platform Deezer became the official music partner of NFL team the Miami Dolphins, launching an exciting new partnership that could have interesting results for fans of

Podcast: Sarah Swanson on why NFL London Games are both very special and also just another game

For all sports, one of the biggest challenges that leagues, clubs and governing bodies face is how to keep fans hooked, especially when there’s no actual sport going on. The

NBA’s innovative use of Instagram Stories should be an inspiration to others

This week, the NBA returned for a new season, eagerly anticipated by fans following an amazing trade this summer. As the biggest sports league in the world in terms of