US Sport

The Brand Conference: Five things we learned from the MLS, AJ Boxing & NFL

Last week saw Digital Sport head down to the latest instalment of The Brand Conference. A one-day event that took place at the home of cricket, Lords, and was run

Augmented Reality is still a gimmick, but it has the potential to transform the matchday experience

Last week we saw League One football club Blackpool bring their matchday programme to life using Augmented Reality. Now the Minnesota Vikings of the NFL are the latest club to

NFL return – the opening weekend and the novelty of the social media game

After the first weekend of the NFL regular season, excitement gives way to normality. The hype and the buzz will still be there right up until the Super Bowl in

Interview: NFL Game Pass – A Game Changer in the future of digital sports broadcasting?

The NFL is back. The first game of the regular season ended in a shock defeat for Super Bowl champions the New England Patriots at the hands of the unfancied

Virtual reality used to improve concussion detection in NFL

Virtual reality has been making appearances in the world of American Football for some time, but there is a different use of this innovation which is catching peoples attention. The

Denver Broncos use Augmented Reality to engage fans and activate brand partnerships

Is AR the future? Probably. At least, that’s what the Denver Broncos seem to think. Their ‘Orange Herd’ app contains an Augmented Reality deature. Using it, fans inside their stadium,

LeBron James launches his own Virtual Reality experience

NBA superstar LeBron James has released a Virtual Reality (VR) experience named “Striving for Greatness: An Uninterrupted Original” that takes fans through his training regime. In a 12 minute VR

Google Cardboard plunges us into Patriots training in Virtual Reality

Since October, which saw the first sports game broadcast in Virtual Reality by the NBA and Golden States Warriors, virtual reality technology continues to expand its presence in US sport. The most recent example