Since October, which saw the first sports game broadcast in Virtual Reality by the NBA and Golden States Warriors, virtual reality technology continues to expand its presence in US sport.

The most recent example comes from New England with a new VR experience for Patriots fans launched by Google Cardboard, in partnership with VISA and Bank of America, named “Travel Inside The Game“.

The idea was to immerse fans in the reality of last year’s SuperBowl winners, using a 360° video experience, which is pretty staggering.

10,000 customised Google Cardboard (VR headsets) were handed out to fans at the Gillette Stadium, allowing them to follow Patriots training directly from the ground from the perspective of a real player.

Behind this experience, a marketing operation from Bank of America and VISA is hidden, both companies rolled out this project also to promote the BankAmericard Travel Reward® VISA Card. Definitely, via VR experience a new marketing and communications opportunity is opening.

You can also plunge inside the Patriots team thanks to the video below using your mouse or the Google Cardboard app if you’re an owner of the headset.