US Sport
Newly-launched World Baseball Softball Confederation Europe signs first partnership with Sportradar OTT
The newly formed World Baseball Softball Confederation Europe (WBSC Europe) has today announced the signing of Sportradar as its inaugural partner and service provider.
A patient fan will win a Mercedes-Benz during Super Bowl
Mercedes Benz’s Super Bowl activation seeks to engage with fans’ second screen during the game.
Super Bowl LII doesn’t need any hype, but NFL UK has skin in the game
Sunday night’s Super Bowl game doesn’t need any extra hype, but Tom Brady v Jay Ajayi is an irresistable storyline.
NBA’s #NBAVote campaign is already smashing engagement across the web
The NBA’s online voting campaign to pick the 2018 All-Star participants is sure to get massive online engagement.
The NFL Experience in New York shows us how leagues are becoming entertainment providers
Just a few days ago, the NFL unveiled a new place dedicated to fans at the heart of New York City in partnership with Cirque du Soleil: the NFL Experience Times
The role of live-streaming in the soap opera sporting culture
If viewing figures are falling, and it’s not down to streaming, then why are media rights deals soaring higher than ever before?
Verizon to stream live NFL in the US as streaming services continue to grow in stature
Verizon scoops rights to live NFL streaming in five-year deal.
Nike enlist LeBron James to unveil new connected NBA jerseys
Nike’s new connected jerseys are the latest innovations in the digitalisation of sporting merchandise.
Digital Sport Morning Briefing: Tuesday 5th December
Welcome to our new daily series where I put together and share a list of articles I’ve been reading. Providing a filter for you so you can save time and
Digital Sport Morning Briefing: Monday 4th December
NEWS HEADLINES The Disruptive Force of eSports (Sports Business Institute) Esports as ever is a hot topic, and has been for the last 18 months or so. Institutes such as
