Digital Sport Morning Briefing: Monday 4th December
The Disruptive Force of eSports (Sports Business Institute)
Esports as ever is a hot topic, and has been for the last 18 months or so. Institutes such as the Sport Business Institute are digging further into it to give a better representation as to what it actually means to the sports industry. Something we’ll be doing a major dive into in 2018 (keep your eyes peeled for that one!)
With their shift to video it was always more of a when than if they will do it. YouTube has long used pre-roll as a primary method to bring sponsors in and ensure they get the eyeballs and interaction they want. Facebook has had a long time to look and learn, so expect their own twist to how it will work and another major income stream for the masters of making social media pay.
This is a great take on how the installation of stadium wifi can not only improve what happening within the stadium, but also be of benefit to the people and businesses who live close by. Giving them access and use can be of huge benefit and help bring them into what the team is doing.
Jim DeLorenzo, Head of Sports, Amazon Video: ‘ATP deal will give Prime members tremendous value’ (iSportConnect)
You need to sign in to get the full report on this one. But hearing from the horses mouth about Amazon’s approach to OTT and how sports fits into that is always worth a read. Much has been said about what they ‘might’ do, but what about what they have done and how the ATP deal will work for those with (or wanting) prime subscriptions.
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France and Croatia played out the World Cup final, but the club teams were never far away from the action.