A community game by the NBA to make Playoffs predictions

As part of the Playoffs, which started last weekend, the NBA has launched with its partner Budweiser a platform to allow fans to make their predictions: NBA Playoffs Bracket Challenge.

The goal is simple. After creating an account and selecting their favorite team, NBA fans can make their predictions of the correct score, with the number of games to be played for each series. Once the series has started, the prediction on it is locked in.

To improve their experience, users can join public leagues and create private ones with their friends. Each league has its own table where members get points according to their predictions: 100 points per series with the right score for the 1st Round, 200 points for 2nd Round, 400 points for Conference Finals and 800 points for the NBA Finals.

If you haven’t create an account yet, you can still participate from the 2nd Round as the 1st Round has already started and invite your friends to join your league.

To generate engagement from users and get new players, the NBA encourages fans to share their ‘bracket’ on social media. A classic method which was a success with many of influencers and athletes like Per Mertesacker, Teddy Riner, Mateo Kovačić, Morgan Schneiderlin and more posting theirs on Twitter.

The NBA Playoffs Bracket Challenge looks like a gamification of the postseason tournament for fans with a real community and friendly game which is simple to access. That’s not the most innovative but it could inspire other leagues and tournaments to propose a new kind of digital experience to fans.

About author

Adrien Danjou
Adrien Danjou 139 posts

Adrien is a Digital Marketing Manager in France and a Digital Sport lover. Follow him on Twitter: @Adrien_DH

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