Differences between the US and the UK are nothing new at all: they’re the basis for many a joke.

Chips or crisps? Elevators or lifts?

That’s the tricky one to navigate for NFL UK, who are bringing a US sport to an audience in the UK. Not only do they have to deal with the small cultural differences like those, but they also have the more important differences between how things work in the two countries – like TV broadcasts for example.

On the Digital Sport Insider podcast, Sarah Swanson, Head of Marketing at NFL UK, told Dan McLaren that coming from a US TV background to a UK one was something of a shock to the system, especially given how the NFL is set up for TV in the US.

Unable to broadcast any sort of advertising on the BBC, sponsored half-time shows are out, as are ad breaks after every few plays. When it comes to televising the game in the US, it’s one rule, but that certainly has to be changed when the BBC are broadcasting the Super Bowl live.

That’s just one of many differences, of course, but it’s certainly the kind of thing most fans won’t be thinking about when they’re watching at home.

Listen to the full podcast below: