US Sport

Chicago Bulls and Angry Birds give fans a new perspective

The partnership between Angry Birds and the Chicago Bulls is an innovative one that will hopefully launch more unconventional sponsorships to benefit all parties.

YouTube TV shows AR ads during the World Series

YouTube and MLB partnered during the World Series to give fans a glimpse at the future of sports advertising.

Five things we learned from Digital Sport London’s October event

What we learned from Digital Sport London’s October event.

DSLondon – What can US and UK Sports learn from each other?

What US and UK Sports can learn from each other – October’s Digital Sport London event.

Adidas and Twitter team up to stream high school American Football

Sportswear brands aren’t usually involved in live-streaming content – but could this be the start of brand engagement with the broadcasting side of things?

Digital Sport Insider Podcast: DAZN aim to change the way boxing is watched in the US

Joe Markowski of DAZN speaks to Dan McLaren about the live-streaming platform’s entry into the US rights market.

Amazon could be about to extend its connection to sport with another NFL deal

Amazon is being considered as a new ticketing partner for the NFL.

NFL UK has a big week on Twitter as stars come to town

It was a big week for the NFL in the UK as big stars came to London.

How the Golden State Warriors and Cleveland Cavaliers build up to the NBA Finals on Twitter

As the Golden State Warriors and the Cleveland Cavaliers take each other on in the NBA Finals (again!) we take a look at how the pair are building up on social media.