Posts From Chris McMullan
Fnatic announces its participation in Gfinity’s third Elite Series
Fnatic have announced that they will join Gfinity’s expanded 10-team league as it returns for its third season.
How Derbyshire County Cricket Club’s approach to data resulted in an award-winning marketing campaign
Geoff Wilson looks at the success that Derbyshire CCC have enjoyed by teaming up with a dedicated fan-engagement agency.
Man City’s new Twitter emoji shows the power footballers have on social media
Benjamin Mendy’s impact on Manchester City shows what footballers can do when they embrace social media properly.
The role of live-streaming in the soap opera sporting culture
If viewing figures are falling, and it’s not down to streaming, then why are media rights deals soaring higher than ever before?
Amazon’s deal with Pro Beach Volleyball is one to keep an eye on
Amazon has snapped up rights to show live beach volleyball in almost every country around the world. It could be a test case to watch for plenty of other sports rights holders.
How Wimbledon, The Open and The Olympic Games keep social media presence all year round
Staying relevant all year round is a tough task when you’re months away from the event. But some major sporting events are cleverly engaging with their fans on social media all the time.
World Cup 2018: How the group stage draw played out on social media
A look at how FIFA made the World Cup group stage draw a success on social media.
Why are Europe’s leading football clubs adopting such woeful app strategies?
Football clubs are missing a trick with how they view their own apps, says Simon Ryley.
Verizon to stream live NFL in the US as streaming services continue to grow in stature
Verizon scoops rights to live NFL streaming in five-year deal.
Nike enlist LeBron James to unveil new connected NBA jerseys
Nike’s new connected jerseys are the latest innovations in the digitalisation of sporting merchandise.
