Posts From Chris McMullan
Tottenham Hotspur bring fans back to The Lane with groundbreaking new feature
Tottenham allow their fans to relive the experiences of their old stadium by enshrining it in a groundbreaking 360° video feature.
Project 11 to provide digital perimeter advertising for Atletico Madrid home games
Project 11 seal deal to provide digital perimeter board advertising for Atletico Madrid games this season.
Inter Milan reach social media milestone as ambitious strategy pays off
Inter Milan’s social media reach keeps growing amid the club’s ambitious content strategy.
Podcast: How Huddersfield Town’s identity is a natural fit for sponsorships with challenger brands
The Terriers are the plucky challengers in the Premier League. Off the pitch, they’re using their unique identity to create value for sponsors, too.
Snapchat and Instagram aren’t in competition, they’re two sides to the same coin
Over the last few months there seems to have been a marked shift in a trend towards Instagram for quite a lot of sport-related social media content. Not only have
Wembley to introduce mobile ticketing next year when England host Italy
A step towards the future of ticketing at sporting events was made this week as the home of football, Wembley, became the first sports stadium in the UK to offer
Dynamo Kiev to host Esports tournament with Man City, Roma and Valencia teams
In the growing world of Esports, one of the most exciting developments has surely been the entering of top football clubs into the space. It hasn’t taken off with the
Twitter’s year in review: still sporting platform that knows its niche
Twitter has published its year in review, on the back of Instagram doing so last week: a selection of the most retweeted tweets around the globe of 2017, showing what
Why incorporating technology into new stadia is vital for sport’s future
Sport is a global business and that’s only going to get even more pronounced in the coming years. Live-streaming services like Amazon Prime as well as social media platforms like
Juventus launch teaser for a new Christmas extravaganza on social media
Last Christmas, Juventus brought the club together for a festive song – a bespoke take on We Wish You A Merry Christmas with words re-written for the club itself. Complete
