Posts From Chris McMullan

Chris McMullan
Chris McMullan 597 posts

Chris is a sports journalist and editor of Digital Sport - follow him on Twitter @CJMcMullan_

Covering the party: Liverpool’s social media accounts build up to another epic final

Liverpool’s social media channels build up to their biggest match of the season.

How the Champions League Twitter account adds value for sponsors

As the build-up to the Champions League final ratchets up, it’s the perfect time for the official account to add value for its sponsors.

How the European Tour is using digital media to shake up golf

Innovating with new formats and using social media to its fullest extent, the European Tour’s recent award-winning performance shows golf is perfectly suited to the digital world.

Hot Topics: Champions League build-up time and Cricket’s existential crisis

This week’s Hot Topics blog takes a look at how the long build up to the Champions League final and the World Cup is coupled with fast reaction to the game. And cricket’s existential crisis is the same problem every other sport has.

Wolfsburg and Lyon show football will do the talking at Women’s Champions League final

The Women’s Champions League final takes place on Thursday night – this time, the football will speak for itself.

Arsenal’s Emery announcement hints at a change in club mood

The announcement of Emery is different to the jovial and content-rich reaction to the recent Europa League semi-final draw.

Event of the season: F1 and its teams get ready for glamour of Monaco

The glitz and glamour of Monaco is upon us again. There are stunning images, idyllic videos and salubrious surroundings all over Formula One Twitter. Oh, and some build-up to the actual sport, too!

Daily Digest: Questions for Man United’s women’s team & are young fans ditching social?

Today’s Daily Digest looks at what Manchester United can learn from Arsenal and Manchester City, why young people may ditch social media and what we can all learn about content creation from a football team who didn’t win a game all season.

Sky Sports broadcasts FIFA18 eWorld Cup as esports makes inroads into the mainstream

IOC President talks up the chances of esports being added to the Olympic Games as Sky Sports broadcasts FIFA18 tournament.

How the FA covered the Cup Final in a new social media tone of voice

The FA Cup social media coverage shows the FA is gearing up to the World Cup in the best possible style.