Posts From Chris McMullan

Chris McMullan
Chris McMullan 656 posts

Chris is a sports journalist and editor of Digital Sport - follow him on Twitter @CJMcMullan_

AS Roma are the first Serie A club to broadcast a game live on Twitter

There was a social media first this weekend as Roma streamed their own pre-season friendly live on Twitter.

Biggest club teams weren’t to be outdone as they tweeted the World Cup final

France and Croatia played out the World Cup final, but the club teams were never far away from the action.

Signing Cristiano Ronaldo From Real Madrid signing helps Juventus beat the Twitter Cull

After the Twitter Cull, did football clubs and players lose many followers?

Whatever happens in the World Cup final, Nike can already claim victory

On Sunday, for the first time ever the World Cup final will take place between two teams wearing Nike kits.

Eleven Sports secures UK rights to Serie A to go alongside their La Liga coverage

Eleven Sports strikes another huge blow, securing exclusive UK Serie A rights for the next three seasons.

England’s modest heroes give brands their biggest lesson of the World Cup

England’s modest but genuine stars show why brands need to look past social media reach when selecting players to partner with.

Tour de France organisers use Strava to help plan the route

Strava was set up to help amateur cyclists flourish. Now its effects are being felt right at the top of the sport.

How digital media allowed West Ham to own the content around their new signing

How the signing of Jack Wilshere allowed West Ham’s digital team to create tonnes of content across all mediums.

Clashing with the World Cup: Wimbledon and the Tour de France take different approaches

Wimbledon and the Tour de France take different approaches to dealing with the World Cup.

West Ham and Newcastle use World Cup rest day to steal football’s spotlight

As the World Cup’s lull gives clubs the opportunity to take the limelight again, Newcastle and West Ham duly oblige.