Sky Sports to make Cricket World Cup final available for free – if England get there

Sky Sports are to make the cricket World Cup final free-to-air if England get there, according to the broadcaster’s website.

That would mark a turnaround from what we had been hearing earlier in the week when there had been reports that the final would not be made free to fans in the UK.

Those reports had suggested that the ICC’s worldwide broadcast partner Star Sports were happy with the stance as taking the game out from behind the paywall would have entitled Sky to a rebate on the money they had paid to for the rights to the ICC’s global competitions, in a deal which has been in effect from 2015 and will run until 2023.

Instead, the game may well be shown for free if the hosts England make it to the final on Sunday 14th July at Lord’s, though it won’t be if they don’t.

Sky UK and Ireland Chief Executive Stephen van Rooyen told Sky News “We are proud to be the broadcaster for a home Cricket World Cup – one of the world’s biggest and most exciting sporting events.”

“Our aim has always been to celebrate what could be a ‘once in a generation’ moment of a home team in a big final on home soil.”

“So, if England reach the final, we will make the match available to everyone so the whole country can be part of a rare and special big sporting moment.”

The announcement puts an end to months of speculation that Sky would do something similar to what BT Sport has done for the Champions League final in recent years, and saw some great success doing it, particularly this time around.

See the Head of Marketing – Europe at Visa, SVP International at Endeavor, Managing Director at Engine Sport and Sports Partnerships Manager at Twitter give their views on what the industry does next. Asking the questions will be the Chair of the Football Writers’ Association, Carrie Brown.

Grab your ticket below:

About author

Chris McMullan
Chris McMullan 831 posts

Chris is a sports journalist and editor of Digital Sport - follow him on Twitter @CJMcMullan_

You might also like

Heineken® 0.0% partners with UEFA Europa League

Amsterdam, 3rd August 2020: HEINEKEN today announces its flagship non-alcoholic beer brand, Heineken® 0.0%, will take over the sponsorship of the UEFA Europa League competition when the tournament resumes on 5th August 2020. The

Lewis Wiltshire Appointed CEO of Mailman EMEA & Seven League as Mailman Group Ramps Up Global Ambitions

This article was provided by Seven League Lewis Wiltshire, former Twitter head of sport and BBC Sport editor, has been appointed as the new CEO of Mailman EMEA and Seven

Interview: Nielsen Sports’ Spencer Nolan Discusses Covid-19’s Impact on Sport Media Rights and the Commercial Sport Landscape

Digital Sport’s Rupert Pratt and Thomas Smith recently sat down with Nielsen Sports Managing Director for the UK & Ireland, Spencer Nolan, to discuss Covid-19’s impact on sport media rights