Posts From Chris McMullan

Chris McMullan
Chris McMullan 664 posts

Chris is a sports journalist and editor of Digital Sport - follow him on Twitter @CJMcMullan_

Whatever happens in the World Cup final, Nike can already claim victory

On Sunday, for the first time ever the World Cup final will take place between two teams wearing Nike kits.

Eleven Sports secures UK rights to Serie A to go alongside their La Liga coverage

Eleven Sports strikes another huge blow, securing exclusive UK Serie A rights for the next three seasons.

England’s modest heroes give brands their biggest lesson of the World Cup

England’s modest but genuine stars show why brands need to look past social media reach when selecting players to partner with.

Tour de France organisers use Strava to help plan the route

Strava was set up to help amateur cyclists flourish. Now its effects are being felt right at the top of the sport.

How digital media allowed West Ham to own the content around their new signing

How the signing of Jack Wilshere allowed West Ham’s digital team to create tonnes of content across all mediums.

Clashing with the World Cup: Wimbledon and the Tour de France take different approaches

Wimbledon and the Tour de France take different approaches to dealing with the World Cup.

West Ham and Newcastle use World Cup rest day to steal football’s spotlight

As the World Cup’s lull gives clubs the opportunity to take the limelight again, Newcastle and West Ham duly oblige.

Nike show why the biggest brands don’t have to scramble for World Cup limelight

Nike’s World Cup 2018 social media presence has been a winner despite its low-key approach.

How the FA ensure a likeable England team is presented in its best light

Wembley is not totally empty on a World Cup matchday – it’s here that the FA’s digital team are presenting England in its best light.

Facebook win media rights Premier League football in Southeast Asia

Facebook and Amazon are gobbling up rights to the biggest sporting events – soon we’ll see just how good their broadcasts are.