Posts From Chris McMullan

Chris McMullan
Chris McMullan 431 posts

Chris is a sports journalist and a regular contributor to Digital Sport - follow him on Twitter @CJMcMullan91

Tech companies race for NFL streaming rights as OTT complements linear TV

NFL’s search for a tech company to broadcast Thursday night rights shows the power of live sport to the internet age.

Tough Mudder and the romanticism of a global event with local flavours

Tough Mudder is a worldwide phenomenon, and part of what makes it so popular is its ability to marry a global community with local flavours.

Manchester City and the ‘human’ side of Premier League sponsorship

Vijay Eswaran of QI Group tells Digital Sport about the right approach to the Premier League’s growth in Asia.

What we learned about the future of VR from February’s #DSLondon

What we learned from February’s #DSLondon event on the future of Virtual Reality.

Inter Milan’s off the pitch revival continues with latest Instagram takeover

Inter Milan are on their way back to the top. The club has spent the last few years rebuilding since their last Serie A title back in 2010, when a

Latest YouTube figures show how sports content is turning into lifestyle content

As fans watch non-live sports content as entertainment and separate ‘sport’ from ‘fitness’, is sports content becoming lifestyle content?

Telemundo teams up with Copa90 to bring Spanish-language fan content to the World Cup

This summer’s World Cup will have a notable absence in the form of the USA. To the rest of the world, the US may not seem like biggest nation when

The Olympic Channel will live stream the Winter Games in India

The Olympic Channel will live-stream the Games on its own platform across India and the subcontinent.

The important lessons sport can learn from its YouTuber imitators

KSI and Joe Weller’s boxing match underlines the potential for worldwide live events and the importance of personality.

Lionel Messi’s Adidas ad has a familiar link to last summer’s football madness

Lionel Messi stars in an Adidas ad which evokes memories of football’s transfer announcement craze of last summer.