Posts From Chris McMullan

Chris McMullan
Chris McMullan 709 posts

Chris is a sports journalist and editor of Digital Sport - follow him on Twitter @CJMcMullan_

Talking points to look out for at September’s Digital Sport London event

Ahead of Digital Sport London’s September event, we take a look at some of the major talking points in influencer marketing.

Sporf’s Nick Speakman on the state of social media ahead of SportsPro’s TBC

SportsPro’s TBC takes place later this month, where Nick Speakman of Sporf will give his verdict on the state of the social media landscape.

Digital Sport Insider: How an entrepreneurial spirit is necessary for success

Steve Madincea chats to the Digital Sport Insider podcast about his time in the sports industry and starting up his own business.

DS London: Confirmed Speakers for Influencer Marketing Event

With our next #DSLondon event just weeks away, we announce the speakers and chat about the biggest topics in influencer marketing.

Twitter data shows Man United are still the most ‘entertaining’ team around

It may have been an awful evening for Manchester United, but it certainly showed their ability to get social media talking.

The Football Foundation partners with MyLocalPitch to boost participation in football

New partnership aims to boost football participation with the use of software as a service.

Why Angry Birds’ partnership with Everton is actually great

Everton and Angry Birds have an unlikely partnership, but the content created around it is about as good as it gets from brand activations in football.

Why GDPR law presented sport with a great chance to promote brand loyalty

GDPR law shouldn’t be seen as an obstacle for sports teams – it’s really a chance to ensure their audience is as engaged as possible.

Cristiano Ronaldo teams up with DAZN – and the benefit is mutual

Cristiano Ronaldo’s new gig as a DAZN ambassador is proof that live-streaming is changing the game – even for the players.

Chelsea v Arsenal shows Premier League action still draws eyeballs

Data from IQUII Sport shows which Premier League football clubs had the best weekend on Twitter during the second matchday.