Posts From Chris McMullan

Chris McMullan
Chris McMullan 723 posts

Chris is a sports journalist and editor of Digital Sport - follow him on Twitter @CJMcMullan_

What are the real questions we need to be asking about social media marketing

At SportsPro’s The Brand Conference the subject of social media marketing came up – and also one of the questions we should really be asking about social media marketing in sport.

Five things we learned from SportsPro The Brand Conference

SportsPro’s The Brand Conference took place this week, here are some key learnings we took away from it.

Digital Sport London – What can European and US Sports learn from each other?

Digital Sport London is back in October to focus on US Sport with Sportradar – don’t miss it!

How openness to partnerships is a pillar of Team Sky’s continued success

Team Sky are always on the lookout for new technology and new partners – and they’re a lesson to everyone in sport.

The European Tour’s clever trick to spread the word about Oliver Fisher’s 59

Oliver Fisher posted a stunning 59 at the Portuguese Masters, and the European Tour’s Twitter account took full advantage.

Bleacher Report launch animated Champions League ‘Reality TV’ show, The Champions

Bleacher Report launch The Champions to go alongside Gridiron Heights and Game of Zones.

How Sportradar data gave publishers the tools to maximise World Cup engagement

How Sportradar’s Sports Journalist Assistant helped publishers feed stats-hungry fans at the 2018 World Cup.

Sports betting Hall of Fame to induct five new members at Natural History Museum

Five new members will be inducted into the sports betting hall of fame at London’s Natural History Museum next week.

Digital Sport and Sportradar partner to bring cutting-edge events to sports industry professionals

Sportradar will team up with Digital Sport to bring events and networking opportunities to London this autumn.