Posts From Chris McMullan

Chris McMullan
Chris McMullan 716 posts

Chris is a sports journalist and editor of Digital Sport - follow him on Twitter @CJMcMullan_

DS London: Confirmed Speakers for Influencer Marketing Event

With our next #DSLondon event just weeks away, we announce the speakers and chat about the biggest topics in influencer marketing.

Twitter data shows Man United are still the most ‘entertaining’ team around

It may have been an awful evening for Manchester United, but it certainly showed their ability to get social media talking.

The Football Foundation partners with MyLocalPitch to boost participation in football

New partnership aims to boost football participation with the use of software as a service.

Why Angry Birds’ partnership with Everton is actually great

Everton and Angry Birds have an unlikely partnership, but the content created around it is about as good as it gets from brand activations in football.

Why GDPR law presented sport with a great chance to promote brand loyalty

GDPR law shouldn’t be seen as an obstacle for sports teams – it’s really a chance to ensure their audience is as engaged as possible.

Cristiano Ronaldo teams up with DAZN – and the benefit is mutual

Cristiano Ronaldo’s new gig as a DAZN ambassador is proof that live-streaming is changing the game – even for the players.

Chelsea v Arsenal shows Premier League action still draws eyeballs

Data from IQUII Sport shows which Premier League football clubs had the best weekend on Twitter during the second matchday.

La Liga aims to use its agility to upset the Premier League juggernaut

La Liga’s newest innovations are the league’s latest attempt at toppling the Premier League and attaining world domination.

Adidas and Twitter team up to stream high school American Football

Sportswear brands aren’t usually involved in live-streaming content – but could this be the start of brand engagement with the broadcasting side of things?

Bringing competitive La Liga games to the USA will have a huge effect on the Premier League

Moving La Liga games to the USA is a massive step, but what does it mean for other leagues.