Posts From Chris McMullan
You had to be there: How AR can bring the glamour back to watching sport in person
Augmented reality seems to be beginning to find its niche. Over the last few months, we’ve seen plenty of interesting uses for the technology across plenty of different sectors, not
Mercedes Benz Stadium’s latest award shows what goes into a new stadium
Building a new stadium is a difficult business. Not only are you designing a building to house tens of thousands of people in party mode every few days, but you’re
Melbourne Stars launch innovative youth engagement digital platform
The Melbourne Stars have launched an innovative digital platform to engage young fans over the upcoming seventh season of KFC Big Bash League. Developed by Eastwood, the Stars Squad platform
The Varsity Match announce UNILAD Facebook stream for 2017
With one week to go, The Varsity Match announced a new online streaming partnership with UNILAD which will see the 2017 men’s and women’s Varsity Matches streamed live on Facebook next
Instagram’s continued growth shows it’s surpassing Twitter, and everyone has to react
It’s hard to pinpoint it. The growth of social media platforms is something akin to hair growth: you only know it’s happened when it’s time to get it cut. There
Perform Group’s Goal.com snaps up UK media rights to the FIFA World Club Cup
Football publisher Goal has snapped up the UK media rights to the FIFA World Club Cup. The now-traditional yearly tournament takes place every December, and features the winners of each
Digital Sport London Event: Secrets to the UK growth of the NFL and NBA
At our last Digital Sport London event of the year, we heard about what it’s like to take a US sport to the UK. Here are some valuable insights we learned from the evening.
F1 Esports World Championship comes to a close in Abu Dhabi
The 2017 Formula One season has come to a close. Lewis Hamilton was crowned champion and at the final race of the season and Valtteri Bottas scored his third victory
World Cup 2018: How Russian football is using digital to prepare for the tournament
This is Part 2 of Alex Grudnev’s look at the Russian national team’s approach to social media in the run-up to the 2018 World Cup. Make sure you read Part
Bristol City show the power of social media to EFL Championship football clubs
It looks like goal gifs are the new starting lineup gifs. These days, football clubs are beginning to notice that social media is more than just a chance to stay
