Posts From Chris McMullan
Weekly Wrap: Inter Milan innovate using their history while Bayern Munich look to the future
After Manchester City and Juventus signed deals with OTT streaming services Amazon and Netflix to create behind-the-scenes docuseries, and after Real Madrid launched a similar series with Facebook in recent
Podcast: Steven English of Williams F1 on the balancing act of social media
It doesn’t matter what your brand is, but if you have one at all then we’re long since past the point where we’ve accepted that a social media is a
Former Manchester United player could show US Soccer how it’s done
The latest #DSLondon panel event brought together representatives from the UK arms of NBA, NFL and UFC to talk about what it’s like attempting to break a sport into a
Bayer Leverkusen’s impressive efforts to grow in North America could be about to bear fruit
Football clubs are the kind of institutions which are looked up to in a community. As pillars of their surrounding areas, there has always been some obligation to embody the
Bayern Munich to bring together global digital innovators for 4-day hackathon
German football giants FC Bayern Munich have announced today that they will hold their very first hackathon event, to take place at the Allianz Arena in Munich from 19 to
World Cup 2018 Series: A look at international football on social media in Russia
This is the second part of our series of guest articles by Aleksandr Grudnev, a researcher and SMM specialist in sport in the build-up to the 2018 World Cup in Russia. This
Why tennis could be at the forefront of merging live-streaming with TV
We’re moving into a new era of sports and media rights, and it doesn’t take a genius to see that coming. The rise of social media live-streaming has led to
Inter Milan launch exciting new media project to celebrate club’s history
The last few months has a trend has been growing among football clubs who are moving into the content creation sphere like never before. Recently, we’ve seen Juventus partner with
Weekly Wrap: Arsenal and Man City take centre stage, but Facebook and Amazon are the story
This week’s social media news might well be dominated by questions over whether it was right for Arsenal’s Twitter account to tweet directly to a journalist whose combined 11 ahead
Liverpool add daily club briefing video to Echo Show to keep fans abreast of news
Liverpool have announced that they will become the first Premier League football club to enable a video flash briefing on Amazon’s new Echo Show which, just like the Echo and
