After Manchester City and Juventus signed deals with OTT streaming services Amazon and Netflix to create behind-the-scenes docuseries, and after Real Madrid launched a similar series with Facebook in recent months, Inter Milan launched a different kind of club content series last week.

To celebrate the club’s 110th birthday, they are building up to the milestone by creating a new piece of content each day, showcasing an important figure or moment in Inter’s history. The content brings together images, videos and written content with a special emoji for every day, creating something of a mixed-media scrapbook covering the whole story of the club.

The current trend seems in creating behind-the-scenes content for their fans to consume, but given the more than a century-long history that many clubs can call upon, there’s a huge amount of content that can be mined from the past in order to create new articles that evoke memories of their history and tell the story of what makes the club the institution that it is today.

The drive to modernise those iconic institutions last week didn’t just stop there, though. ESPN’s announced that a staple of the American sporting diet, SportsCenter, would be streamed twice a day on Snapchat, as part of a deal between the channel and Snap’s Discover. The show will be streamed on the platform in the form of five-minute shows twice a day, and will “take the DNA of SportsCenter and [transplant] it onto Snapchat,” according to Glenn Jacobs, senior coordinating producer for SportsCenter’s digital content. It is a move which will surely attempt to bring the fairly mainstream sports programme to a younger audience.

And last week, innovation was also on the minds of Bayern Munich, who announced the launch of the Bundesliga club’s ‘HackDays’ programme.

The German giants are aiming to bring together fans, tech experts, students and even other interested parties together with the aim of digital innovation at a four-day hackathon event aimed at bringing the club and its sponsors closer to fans. The winners, whose project the club aim to help support, will also be invited to a Champions League away trip featuring Bayern Munich in the new year. Entries for applications are now open and can be made here.