Posts From Chris McMullan
Digital Sport Manchester: Are we going OTT about OTT?
The first Digital Sport event of the year brings us to Manchester for the first #DSManchester event, bringing a regular Digital Sport event to a second city!
What can sport learn from brands like Adidas and Netflix?
In 2018 plenty of new companies will be set up and many will thrive. Some might even go on to become recognisable names all around the world.
Will OTT take over, or is the cord-cutting phenomenon really a red herring?
As Sky and BT Sport announce they’ll share their content, we ask if the cord-cutting phenomenon is really a red herring.
Minnesota Vikings’ new app shows how sport can leverage VR
NFL side Minnesota Vikings have launched their first VR app, potentially showing how sports organisations can leverage VR once it hits the mainstream of people’s everyday lives.
OGC Nice team up with Vogo to bring in-game replays to fans at the Allianz Riviera
Stadium technology at OGC Nice shows how sports teams need to differentiate their matchday experience in order to compete with the comfort of TV.
ESPN show how broadcasters have to allow for the changing faces of sports fans
ESPN’s latest innovation in live sports broadcasting shows how taking all types of sports fans into account is the best way to keep your audience interested.
Danish Ice Hockey player opens the door to Bitcoin’s role in sport
Ice Hockey player Nikolaj Rosenthal becomes the first professional athlete paid fully and exclusively in Bitcoin.
Facebook and Twitter are so mainstream Man City & AS Roma look elsewhere for innovation
When sports organisations started being about more than just sport, it all started with commercial partners and sponsorship deals. That branched out into a race for more and more fans
How Cricket Australia and England Cricket contested the Ashes on social media
Emily Clark takes a look at the Ashes social media contest between Cricket Australia and England Cricket across Twitter, Facebook, Instagram and Snapchat.
EA Sports and Adidas give four top clubs chance to reach fans on FIFA 18
EA Sports and Adidas strike a deal to give fans on FIFA 18 the chance to play in exclusive kits for four of Europe’s top teams.
