Posts From Chris McMullan
Arsenal’s Tom Hines on club generated content and innovation
When innovation catches up with the ideas, we might have a new era for club content on our hands.
BBC’s Sports Report still cuts a modern figure in a fast-changing world
The 70th birthday of BBC’s Sports Report has come and gone, and the broadcaster is still as well-positioned to thrive on the media landscape as it ever was.
How the Danish Football Association is channeling Strava to engage with grassroots
How the Danish Football Association is taking a data-driven approach to drive engagement and boost participation in its amateur ranks.
Global eLeagues announce major tournament to be broadcast by Goal
Launch of eFootball league sees top teams battle it out in a tournament broadcast by publisher Goal.com.
Digital Sport Trends 2018: The threats to digital in the new year
The Digital Sport Trends 2018 document is out – and we’ve taken a look at some of the themes to come out of it. Here, we take a look at the threats ahead for the industry in the coming year.
The big OTT trends are just the tip of the iceberg – the rest is more important
More and more sports are going it alone to live stream their events to the public directly. The trend is growing, and it’s arguably the most important part of the OTT debate.
Hertha Berlin’s development programme shows esports isn’t a passing fancy
Hertha Berlin’s history-making esports youth development programme shows football clubs’ interest in esports isn’t just a passing fancy.
UFC Europe posts impressive 2017 engagement results on social media
UFC’s impressive social numbers in Europe show their dedicated fanbase around the world will surely only grow in 2018.
Digital Sport Trends 2018: The opportunities for digital in the new year
We asked industry leaders for their highlights of 2017 and their take on the opportunities that 2018 will bring. This is what they said.
Winter Olympics will be an insight into the current power of live streaming
The Winter Olympics this February will be a chance to see just how much clout the new phenomenon of ‘free-to-air’ live-streaming really has.
