Social Media

Inter Social Night causes a storm as players wear social media handles on their shirts

Inter Milan’s first Inter Social Night causes a Twitter storm.

Manchester City release Twitter documentary series with novel way of engaging fans

Manchester City’s Twitter documentary series about grassroots football saw the club use direct messages to remind fans to tune in.

In the World of Influencers, Sports Teams are Sitting on Gold

You don’t have true control of Facebook or Twitter channels – the only place you have that is your own site. So, what can you do to make sure people go past the initial Google search and come to your page?

How Man City’s Benjamin Mendy turned a horror debut season into a great one

How Benjamin Mendy has used social media to become a fan-favourite and a crucial member of the team – everything you want from a debut season.

How Chelsea, Arsenal and Man City promoted their teams in the FA Cup semi finals

Chelsea, Man City and Arsenal are all making strides when it comes to linking up their men’s and women’s teams on social media.

Manchester City’s touching title celebrations show the good side of social media

Manchester City’s title-winning celebrations reminded us why social media is still a good thing.

Man City, the NBA & the best YouTube practices for sports teams

The best practices we see sports teams using to engage with fans on YouTube.

Champions League draw: How Liverpool, Real Madrid, Bayern Munich and Roma reacted on Twitter

The Champions League draw has taken place – and here’s how the club’s reacted to their fates on Twitter.

Channel Four and Arsenal Fan TV linkup shows how ‘online media’ is now just ‘media’

Channel Four’s latest venture, a fan-led football opinion show, proves that traditional broadcasters are now online content creators the same as everyone else.