Social Media
Tiger Woods’ comeback shows why golf on social media is a perfect storm
The comeback of Tiger Woods could see the world of golf feel a thoroughly modern frenzy of hype at the most traditional major of the year.
How MLS’s digital strategy allowed Zlatan fever to spread worldwide
Zlatan Ibrahimovic’s sensational performance for LA Galaxy allowed MLS to capture the attention of football fans around the globe.
Why a proper GIF strategy is so important for sport on social media
With hundreds of millions of interactions, a proper gif strategy can bear fruit for any club that does it properly.
Liverpool have just proved another old internet truism
After Bayern Munich proved the internet still loves cats, Liverpool are proving kids’ reactions are also still in vogue.
NBA focuses on a younger audience with cross-platform social media engagement
The NBA’s social media team is smashing engagement across all the social platforms.
Aston Villa launch a Messenger chatbot in build-up to club football’s return
Villa’s attempt includes a machine learning element which will make the chatbot better over time.
Formula One keeps engagement high as social media strategy bears fruit
Taking a look at Formula One’s social media game as the sport looks to grow its online presence.
How MLB teams and sponsors are gearing up for the start of the season
The new MLB regular season kicks off tomorrow- here’s how teams and sponsors are gearing up for the first round of games on social media.
How Augusta National builds up to the Masters on social media
With just over a week to go until the Masters tournament starts, golf gears up for its first major tournament of the year.
How Premier League clubs are dealing with the international break on social
The international break is an awkward time for clubs and their fans – here’s how some Premier League clubs are dealing with a fortnight away from some of their key men.
