Social Media

Roma’s comeback against Barcelona gave us a social media masterclass

AS Roma’s stunning comeback victory left us all in shock – their Twitter account captured it perfectly.

Chelsea are at the forefront of an exciting time for women’s football

Chelsea and Manchester City will fight it out for a place in the women’s FA Cup final next weekend – both sides are pioneering the latest wave of growth in women’s football.

Inter Milan launch “Inter Social Night” to bring in-stadium activities to fans around the world

Inter Media House aims to bring fans watching around the world together with the fans who are present inside the stadium through the power of social media.

OTT is becoming mainstream bit by bit – and Eurosport have a strategy to capitalise

The broadcaster is showing why broadcasters who don’t have rights to the big-ticket items have to be get creative to get noticed.

Bayern Munich celebrate sixth Bundesliga title in a row with a nod to a modern classic

Bayern Munich’s social media celebrations show how the good times are back at the Allianz Arena.

Is LinkedIn the most underrated social media network for football clubs?

With its power to bring in new contacts and potential sponsors, LinkedIn may be the most underrated social network for football clubs.

MLB is live on Facebook Watch: what does it mean for watching sport at work?

MLB will broadcast 25 live games on Facebook Watch this season, and with high viewing figures around the world we take a look at what it means for fans.

How the official World Cup Twitter account is counting down to the tournament

Club football will be the focus for the next few months, but the countdown to the World Cup is well and truly on.

How Real Madrid and the Champions League make the most of Ronaldo magic on social media

After Cristiano Ronaldo’s stunning overhead kick against Juventus, the official accounts of Real Madrid and the Champions League showed how to make the most of a moment of magic.

Will the stagnation of Social Media platforms finally lead to a major shake-up?

Has years of stagnation and familiarity made social media stale and uninteresting? Are we on the verge of a major change to the lanscape?