Social Media

How the European Tour’s social media strategy brings new fans to the sport

The European Tour may have deservedly won awards for its social media content, but if their content has reached new fans and changed some opinions about golf, then that is the priceless reward.

Man United’s ‘classy gesture’ to Arsenal shows how football reflects on its lost past

On the occasion of Arsene Wenger’s final trip to Old Trafford as Arsenal manager, football reflected on its own lost past.

Liverpool star completes contract signing with his own signature move

Liverpool announce that Roberto Firmino has signed a new contract with a video of him sealing the deal with his own signature move.

DS Manchester: How Man United changed the game & the line between fun and banter

Five things we learned from the Digital Sport Manchester on how to engage next-gen fans on social media.

Digital Sport Manchester: Opta’s success shows unique content is a winner on Twitter

Ahead of Digital Sport Manchester, we chatted to Opta about how the unique content they produce is social media gold.

Digital Sport Manchester: How to win the hearts and minds of the next generation

This evening, Digital Sport returns to Manchester for another event, this time held at Social Chain and covering the topic of engaging next-gen fans on social media.

The Social World Cup: From Russia with love (so hit like and subscribe)

Why this year’s World Cup is going to be the most mobile of all time – and how brands can make the most of it.

FA Cup Furore: Outrage shows why ‘personality’ is so hard to achieve on social media

The weekend saw Harry Kane ‘mocked’ by the official FA Cup account. But should this mean that social media can’t be about personality for UK sports organisations? I hope not.