Liverpool will face Roma in their Champions League semi-final second leg this week and they are in a commanding position – 5-2 ahead after the first game and in need of keeping their nerve to get to the final of the competition for the first time in over a decade.

The Reds, then, are a team in demand. They are one of the most stylish teams in Europe and, as such, it’s a team players want to play for: like striker Roberto Firmino, who signed a new contract at the weekend.

Indeed, this year Liverpool have been pretty stylish off the pitch, too. But they have a lot to play with. With Mohamed Salah hitting top form, and with their team gelling together and creating a number of on-pitch personalities, the club’s digital media team have been able to mould those personalities into engaging content, too.

The Firmino signing is the latest in a line of great videos playing up to the personal images of their best players.

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???? Roberto Firmino agrees terms on new long-term #LFC deal: https://t.co/rvxJ30Ochp pic.twitter.com/sUsuABAkrx

— Liverpool FC (@LFC) April 29, 2018

The video features Firmino signing his new contract. But with a twist – instead of looking at the piece of paper he’s signing, he looks away.

The no-look finish has been one of the Brazilian’s trademarks. It’s a bit of arrogance, perhaps, a swagger in his game. But it also sums up the flair that Firmino has in his game, and he brings that to the team. Fans of other teams may not warm to it, but everyone at Liverpool knows they’re better for it. In the end, Liverpool’s Twitter account is beholden to one set of supporters only.

Bobby Firmino. Boss at no-look goals. ???????? pic.twitter.com/iLGmmSdaky

— Liverpool FC (@LFC) February 27, 2018

But whilst the image of Firmino signing a new contract with his ‘signature’ no-look finish went viral at the weekend, the club are showing that really knowing their player and his image is a vitally important part of creating content for football clubs these days.

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— Liverpool FC (@LFC) April 29, 2018

Along with Sadio Mane and Mohamed Salah, Firmino is an indispensable player to the club and a firm fan-favourite. The fact he’s signed a new contract is massive news for the team and music to the ears of their supporters. When it comes to the announcement, then, the club knew that they were taking centre stage and about to really excite their fans.

They certainly made the most of it this weekend.