Social Media

How Marseille, Atletico Madrid and the Europa League gear up for a final on Twitter

Marseille take on Atletico Madrid in the Europa League final this evening – here’s how the clubs and the official tournament account are gearing up.

Chelsea unite on social media to salute trophy laden season

Chelsea’s men’s, women’s and youth teams can all win trophies this season and the club’s united social media approach only helps to foster the bond between the sides.

BBC announces 2018 World Cup pundit lineup with trendy social media video

The BBC announce their pundit lineup for the 2018 World Cup.

The numbers show just how much AS Roma dominated Twitter in April

Five of the top ten most retweeted tweets by football clubs in April came from AS Roma.

Final Day Social Special: Man City celebrate Centurions, Arsenal & Man United send off legends

The Premier League final day saw celebrations and commiserations all over Twitter.

Digital Transformation: The whole world’s at it. So why not football?

Football clubs *can* get this digital thing nailed. But the time to start is now.

Digital Sport Insider: How NFL UK keeps the brand alive in the off-season

As the end of the season for many sports approaches, we take a look back at the DS Insider podcast and unearth some examples of how to engage with fans in the off-season.

How the World Championship final showed the power of social media for Snooker

How World Snooker, Eurosport and BBC Sport used Twitter to make snooker’s World Championship perfect for social media.

Arsenal manager’s send off covered from every angle imaginable

Arsene Wenger’s Arsenal goodbye seen through the all-seeing eye of Twitter.

What Tottenham’s Harry Kane can learn from ‘boring’ Liverpool midfielder

He was all over Twitter before he’d even set up an account. Now he’s owning it perfectly. It was the last international break, just before the start of the Champions