The numbers show just how much AS Roma dominated Twitter in April

We all know the prowess that AS Roma has on Twitter.

Arguably the most innovative and effective social media account in sport, it has propelled the Italian club to the attention of fans around the world in such a powerful way.

They have made full use of the medium and shown that connecting with fans around the world in an authentic and engaging tone is a way for teams who are smaller on a world scale to compete with the big boys. In this age of financial stratification and super clubs, that’s an extremely important thing.

Roma, themselves, have been keen to shout about it.

On the club’s website they point to data from social media insights company Shareablee, which shows that April was Roma’s month on social media.

Out of every tweet posted by a football club last month, Roma had the top three most retweeted. In fact, five of the top ten are Giallorossi tweets.

It all stemmed from one particularly epic night, of course.

When Roma overturned a three-goal deficit to knock Barcelona out of the Champions League, the whole world sat up and took notice. No matter what a social media account does, of course, a stunning sporting victory on the pitch will create a much bigger splash. But as Kostas Manolas dumped the five-time champions out of the competition at the Stadio Olimpico, capitalising on the moment was vital. In doing so, they kind of proved that when the event is so momentous, you can almost tweet anything you want and get retweets – more than any other football club in the month of April, in fact.

Clearly, Roma managed to do that, and capturing the moment was also a factor in their third most-retweeted tweet of the month. That one, a jibe at the expense of Tottenham forward Harry Kane, was also the most-watched video by any football club in April, ahead of Real Madrid’s clip of Cristiano Ronaldo scoring an overhead kick in training (proving he practices the skill that saw him score perhaps the most memorable goal of the season).

The light-hearted and immediate nature of Roma’s tweets are a lesson in capturing the zeitgeist and the numbers speak for themselves. But it’s also worth remembering that there’s often a touch of class in their output.

From the respect shown to Mohamed Salah to their response to the awful circumstances which saw Liverpool fan Sean Cox attacked before the first leg of the Champions League semi-final at Anfield, Roma have shown great dignity as well. Indeed, one of their best-performing tweets was a video showing captain Daniele de Rossi laying a wreath in memory of the victims of the Hillsborough disaster in which 96 Liverpool fans tragically lost their lives at a football game.

The heavy subjects are dealt with respectfully and the lighter ones are handled expertly, and that’s why Roma can boast the numbers they’ve hit in April. With a World Cup and a fevered transfer window to come over the long, hot summer, we’re sure there’s plenty more where that came from.

About author

Chris McMullan
Chris McMullan 688 posts

Chris is a sports journalist and editor of Digital Sport - follow him on Twitter @CJMcMullan_

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