Archive

Covering the party: Liverpool’s social media accounts build up to another epic final

Liverpool’s social media channels build up to their biggest match of the season.

How the Champions League Twitter account adds value for sponsors

As the build-up to the Champions League final ratchets up, it’s the perfect time for the official account to add value for its sponsors.

How the European Tour is using digital media to shake up golf

Innovating with new formats and using social media to its fullest extent, the European Tour’s recent award-winning performance shows golf is perfectly suited to the digital world.

Daily Digest: BT signs new deal and ESPN launch World Fame 100 2018

Derby County’s digital case study, Arsenal get new sleeve sponsorship and ESPN launch their World Fame 100 site. It’s today’s Daily Digest.

Hot Topics: Champions League build-up time and Cricket’s existential crisis

This week’s Hot Topics blog takes a look at how the long build up to the Champions League final and the World Cup is coupled with fast reaction to the game. And cricket’s existential crisis is the same problem every other sport has.

Wolfsburg and Lyon show football will do the talking at Women’s Champions League final

The Women’s Champions League final takes place on Thursday night – this time, the football will speak for itself.

Arsenal’s Emery announcement hints at a change in club mood

The announcement of Emery is different to the jovial and content-rich reaction to the recent Europa League semi-final draw.

Goal launches esports show and teams up with City Football Group for the first series

Global football website, Goal has launched a new eSports series, ‘Goal Vs’, as it looks to increase its esports output in 2018

Daily Digest: LeBron James hands over the keys to his Instagram account for ‘greater good’

Today’s Daily Digest includes LeBron James handing over the keys to his Instagram account to give others an important platform.

Event of the season: F1 and its teams get ready for glamour of Monaco

The glitz and glamour of Monaco is upon us again. There are stunning images, idyllic videos and salubrious surroundings all over Formula One Twitter. Oh, and some build-up to the actual sport, too!