Social Media

Did Roma just kill off the Twitter transfer video announcement?

Roma’s latest transfer video puts an end to the transfer video frenzy before the summer begins.

This week on social: AS Roma, England and a marketing fail

The good, the bad and the crazy take centre stage this week on social media.

How the Golden State Warriors and Cleveland Cavaliers build up to the NBA Finals on Twitter

As the Golden State Warriors and the Cleveland Cavaliers take each other on in the NBA Finals (again!) we take a look at how the pair are building up on social media.

Twitter is the place to be to follow the Women’s Football Awards 2018

Twitter is the place to be if you want to follow the 2018 Women’s Football Awards!

Las Vegas Golden Knights show NHL teams the perfect social media template

Much of the conversation in the National Hockey League has centered around the Vegas Golden Knights, and for good reason: the Knights have plowed their way to the Stanley Cup

How Liverpool keeper Karius has benefitted from Champions League howlers

Loris Karius has grown his social media following by over 1m in just three days – proving the old mantra that no press is bad press.

How the NBA can learn from the NFL when it comes to social media in the UK

The NBA’s late-night scheduling makes it difficult for UK fans to really get behind basketball, but the league can learn from its NFL counterparts.

Raheem Sterling furore is the anatomy of a modern social media storm

Furore over Raheem Sterling’s newest tattoo exposes the anatomy of a modern phenomenon that isn’t going away any time soon.

Champions League final on YouTube: The home of football for UK fans

As BT Sport prepare to stream the Champions League final on YouTube, insights show that the platform is still growing as a place for UK fans to consume football.