Inter Milan launch “Inter Social Night” to bring in-stadium activities to fans around the world

Inter Milan are in a battle to finish in the top four of Serie A and return to the Champions League for the first time since the 2011/12 season.

It would be a huge achievement, and the San Siro club are just one point behind capital pair Roma and Lazio, so the chase is very much still on.

Next midweek, Serie A will have a full round of fixtures, and if it wasn’t enough to follow the action in the race for the top four, Inter are making their home game with Cagliari even more interesting for fans.

At the Stadio Meazza, the club will host its first “Inter Social Night,” around the game on Tuesday 17 April. The plan is to include a “series of activities both at the stadium and on social media,” by inviting influencers and fans alike to take part in the evening on social media, using the hashtag #intersocialnight.

Inter have announced that influencers will join the fans inside the stadium with the aim of creating a buzz around the game on social media – even though the final run-in of the season is sure to be exciting in and of itself for Inter fans worldwide.

Those who happen to find themselves in and around the San Siro on the night can buy a “Social Kit” for €50: the package includes the matchday ticket for a seat located in the first tier Arancio Laterale section and an exclusive Inter Social Night t-shirt as well as entrance to the Arancio Sky Lounge to continue the party.

Inter Media House has undertaken numerous ambitious projects so far this season, including producing 110 piece of mixed-media content in the days building up to the club’s 110th birthday as the Nerazzurri aim to connect with their supporters in the San Siro as well as around the world. This is a way of bringing it all together by creating an in-stadium experience and sharing it on social media with a host of influencers to give it an extra boost.

By combining online content with the stadium experience, the club are attempting to involve a “younger and wider fanbase” in the stadium whilst also encouraging those who are watching the game from afar to actively participate in the proceedings.

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Chris McMullan
Chris McMullan 539 posts

Chris is a sports journalist and editor of Digital Sport - follow him on Twitter @CJMcMullan_

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