Opinion

Ibrahimovic says emotional goodbye to Swedish national team in Volvo’s latest film

Volvo have released a powerful piece of emotional storytelling to thank Zlatan Ibrahimovic for his service. After fifteen years representing Sweden, Zlatan played his final match in the yellow jersey against

Nike’s new ad just got us pumped for summer

Nike have released their latest ad featuring Serena Williams, Alex Morgan and Rory McIlroy. The spot is the third and final in the “unlimited” series, which focuses on the behind-the-scenes training process

Digital Sport’s Weekly Wash-Up 25/6/16

Manchester City joins messenger Man City have launched a Messenger Bot to give supporters a City perspective on the latest news and topics surrounding the team. Subscribers can opt-in to receive

NFL Livestreams Expected to Generate $50 Million in Ads for Twitter

After Twitter sent shockwaves through the digital sport world with their deal with the NFL to host 10 Thursday Night Football games this season, overcoming other digital giants like Amazon

EFL & Sky Sports to stream first ever EFL Cup draw Facebook Live event

The EFL (English Football League) and Sky Sports have joined forces to live stream the EFL Cup Round One draw as a Facebook Live event. The draw will take place

Wimbledon set to serve up more innovation

With the heavily-traditional Wimbledon tournament now less than a week away from commencing, there has been some surprising digital innovative technology revealed that will be debuting at this year’s edition,

Game 7 of NBA Finals breaks record

U.S channels showing American football, baseball and basketball generate extremely high television audiences and are the origin of TV records. Sunday night, Game 7 of the NBA Finals between Cleveland Cavaliers and

Dave continues sports push with cricket deal

Cricket is back on free-to-air television in the UK, in the form of the Caribbean Premier League on Dave. Coverage of the tournament is moving from BT Sport to UKTV’s

French broadcaster uses bizarre digital innovation at Euro 2016

From holograms to teleportation, French broadcaster M6 has decided to stand out from the crowd with a range of bizarre live visual effects. Ahead of France’s goalless draw with Switzerland a simple pitch-side

Nike congratulate the Cavaliers with emotional “Worth the wait” ad

The Cleveland Cavaliers made history last night, coming back from a 3-1 deficit to bring home the city’s first major championship in over 50 years. On their third trip to