Opinion
Digital Sport’s Weekly Wash-Up 17/06/2016
Sky to air 24 hour eSports channel Sky is set to launch a 24 hour eSports channel as part of its service to capitalise on the skyrocketing popularity of the
EUROs real-time content comes to the Cannes Waterfront
Live match content centred around matches at the EUROs will be streamed on to the Cannes Waterfront after Snack Media signed a partnership with advertising owner Clear Channel Outdoor. As part
FOX Sports to take golf coverage to the next level of digital innovation at the US Open
FOX Sports is set to tap into a range of digital innovations to bring viewers closer to the 116th US Open Championship, which tees off tomorrow. The latest technology aims
England to provide live updates via direct messages during the EUROs
England Football will deliver live updates directly to Twitter users’ inboxes during their match against Wales in Lens on Thursday. Formally announced on Wednesday, all fans will have to do to
Nike introduces Pro Genius Mental Training to the Nike Football App
Nike have introduced ‘Pro Genius’, a series of interactive mental performance games and tools to help players think, predict and react as fast as the pros. Available on iPhone and
EUROs teams as seen in the ‘digisphere’
With football clubs like Real Madrid, FC Barcelona, Manchester City and Juventus paving a way forward in the ‘digisphere’, particularly in the 2015/2016 season, we’ve come to expect big things
Achievement Unlocked: Adidas celebrate ambassadors at Euro 2016 with instant campaign
Adidas has created a series of videos promoting its ‘First Never Follows’ campaign, celebrating their ambassadors and promoting their latest boots, the ‘Mercury Pack’. The German brand dominated its competitors on social media
This EUROs 2016 survey identifies the ‘typical EURO 2016 fan’
As time ticks down to the start of the 2016 EUROs, Snack Media has released a detailed infographic about the typical EURO 2016 fan and how fans will consume content
Digital Sport’s Weekly Wash-Up 10/06/2016
Man City sign Giphy After completing the deal for İlkay Gündoğan, Manchester City have struck their next partnership of the transfer window: with a GIF search engine. Giphy will host a dedicated MCFC
Yahoo researchers predict the winner of the EUROs
In a slightly unique digital perspective of the 2016 European Championships, Yahoo researchers have teamed up with Tumblr and Opta to determine the winner of the competition. Starting by analysing
