Opinion
Sunderland AFC’s new mobile-first website is a glimpse of the future
Sunderland AFC have become the first Premier League football club to adopt a mobile-first approach to their official club website. The creation of the new site – a six-month collaborative
Digital Sport’s Weekly Wash-Up 01/07/16
NBC to offer Rio Olympics coverage in virtual reality NBC plan to offer over 85 hours of sports programming in virtual reality, for the first time in Olympic history. The American
Everton’s latest innovation set to boost digital engagement
Everton has launched a new, fully-integrated website reward programme designed to increase engagement between fans, the club and club partners. It is the latest innovation to come out of the
Euro 2016: The brands that are winning with video marketing
Burst Insights have reviewed every advert before, during and after all 12 games broadcasted live on ITV during the first two rounds of group game matches at Euro 2016. Their analysis
Football comes out on top in Chinese broadcast report
Football has always been one of the most supported sports in China since professional leagues were created. Nowadays, the government encourages the biggest Chinese brands to invest in this sector
Facebook Live set to broadcast CPL T20 games
All 34 matches of this year’s Caribbean Premier League (CPL) will be broadcast live on Facebook around the world, via the social network’s official live streaming partner Grabyo. The CPL
USA Basketball reveals team via social
On Monday afternoon, USA Basketball revealed the 12 NBA players who will represent Team USA for the Rio Games in a subtle way using social media platforms. Instead of waiting
Sacramento Kings’ new arena to experiment with Virtual Reality
Scheduled to open up in October 2016 ahead of the Sacramento Kings NBA season, the Golden 1 Center in all its $507 million glory has been at the forefront of
NFL & Cirque Du Soleil team up for NYC Times Square experience
The NFL and Cirque du Soleil have announced a partnership for the creation of a space dedicated to the most popular sport in America in Times Square. The venue, which
Copa90 creates unique Euro 2016 animations
Content creators in sport don’t need broadcast rights to be successful, and the remarkable rise of Copa90 is testament to this. The global football network – owned by Bigballs Media
