Opinion
Nike hits back with EUROs ad magic in “The Switch”
Nike has launched its latest campaign on the eve of the EUROs, unveiling an impressive and lengthy ad called “The Switch”. In the wake of adidas’ dominance on social media as
Beats remains master of ambush marketing with new ad ahead of EUROs
Beats by Dre has continued its reputation as a master of ambush marketing after releasing its new ad starring football superstars Harry Kane, Antoine Griezmann, Mario Gotze and Cesc Fabregas.
Zlatan Ibrahimovic uses Facebook Live to launch sports brand
On Tuesday, Swedish football superstar Zlatan Ibrahimovic launched his own sportswear brand via Facebook Live which included a live Q&A with fans and journalists Named A-Z, the sportswear brand is,
Queen Serena the highest paid female athlete but not yet the most popular
Serena Williams may have just been announced as the highest paid female athlete according to Forbes but she still can’t crack it when it comes to being the most popular on
Adidas asserts social media dominance of competition ahead of 2016 EUROs
Despite sharing the brand limelight with Nike and Puma at this month’s EUROs, adidas has ruled the roost on social media before the start of the tournament, dominating the mentions across
Digital Sport’s Weekly Wash-Up 03/06/16
Dallas Cowboys use high-tech footballs for training The Dallas Cowboys are now using footballs that whistle when a player holds a ball tightly and with correct form, in a plan to
Samsung rolls out first 360-degree content for NBA Finals on Twitter
Just in time for the 2016 NBA Championship Finals, Samsung has partnered with Twitter to deliver 360-degree content including advertisements in what is a first for the platform. It will
Heart rates light up the SCG with stadium activation
We’ve heard about wearable tech for athletes, but what about wearable tech for fans? Australia’s largest health insurance organisation, HCF, has delivered a brilliant stadium activation for fans of the Aussie
L’Équipe lets fans explore all 10 Euro 2016 stadiums in stunning 360°
L’Équipe have created an incredible immersive experience in the build-up to Euro 2016. The French media company has introduced a comprehensive guide to the tournament’s stadiums, featuring immersive photography as
Wimbledon: Traditional on the court but at the heart of digital innovation off it
When it comes to the All England Lawn Tennis & Croquet Club, many things are off limits, or at the very least, viciously protected. Such things include the size of
