Opinion
Samsung presents the ‘Blind Cap’ for Paralympic swimmers
Samsung have teamed up with Cheil Spain to create the first swim cap that automatically alerts blind swimmers to turn around or arrive at the finish line via Bluetooth technology. Paralympic swimming has existed for 56
Digital Sport’s Weekly Wash-up 13/05/2016
Manchester United launch new away shirt via Facebook Live In a trend that is becoming increasingly common and will likely become mainstream before long, Manchester United has launched its 2016/2017
England fans inspired to #Believe as Mars launch their latest campaign
Mars has launched the new #Believe campaign involving the England football team aimed at tapping into the excitement and anticipation ahead of Euro 2016. The brand has been official supporter
Steph Curry’s stats on NBA 2K to be maxed out
To celebrate Golden State Warriors superstar Stephen Curry becoming the first ever unanimously elected MVP for the 2015/2016 season, his stats on the popular video game NBA 2K will be
Champions League final to be shown on YouTube free of charge
BT Sport has confirmed that the Champions League Final between Real Madrid and Atletico Madrid at the San Siro on 28 May will be shown live on BT Sport’s YouTube
When social media interaction goes wrong
Some brands, organisations and rights holders have successfully grasped the notion of using social media platforms to facilitate interaction between talent and fans. The ability for them to reach out directly to
It’s ‘Game On’ or ‘Game Over’ in NB football’s latest digital campaign
New Balance Football has released two new pairs of boots, using a number of its ambassadors to promote the new products via social media. Premier League footballers Alvaro Negredo, Jesus
Vauxhall launches #GetIN campaign ahead of EUROs
England football stars Jamie Vardy, Chris Smalling and legend Robbie Fowler have launched Vauxhall’s #GetIN digital campaign ahead of the EUROs in France kicking off on 10 June. Attempting to
English cricket is bouncing back via social media
For cricket fans, yesterday’s Telegraph Sport headline “Cricket in crisis” was alarming to say the least. There are growing concerns over the future of domestic cricket in the UK, with a
Sky launches Premier League VR Trial
Fans in the UK may soon be able to watch the Premier League in VR after Sky Sports trialled the technology for the May 8 league game between Manchester City
