Opinion
Team GB and Panasonic launch #SuperFans campaign
To celebrate 100 days out from the start of the Rio Olympic Games, Team GB and its official partner Panasonic have rolled out a social media campaign to draw more
US Soccer superstar broadcasts whole game via Facebook Live
American football player Alex Morgan has broadcast the entire season-opening game between Orlando Pride and Houston Dash via Facebook’s Live streaming service. Signalling an important step in the sports live
GoPro launches new VR camera and platform
The increasingly popular camera manufacturer GoPro has made an important step to the shift in Virtual Reality (VR), launching a new VR camera named the GoPro Omni as well as
PSG earns the most money per social media follower
French football giants Paris Saint Germain (PSG) earn the most money out of a single social media follower despite just making it into the top 10 on total social media numbers. According
Digital Sport’s Weekly Wash-up 22/04/2016
FC Barcelona unveil the New Camp Nou Football giant FC Barcelona has officially presented the architectural project of the New Camp Nou, built in conjunction with architects Nikken Sekkei (Japanese) and
Sky Sports launches VR with David Beckham interview
To continue their celebration of 25 years on air, Sky Sports has teamed up with global icon and former football superstar David Beckham to release a unique Virtual Reality interview exclusively
adidas Originals connects Europe via interactive cubes
To promote the release of its new version of the NMD sneaker, adidas Originals has rolled out an innovative and interactive campaign across Europe, connecting people in major cities via
PUMA ends the season and starts the Euros in pink and yellow
To celebrate the end of the season and the beginning of the countdown to the 2016 Euros in France, PUMA has today unveilied it’s “Play Loud” campaign. That campaign marks
Yankee Stadium joins the growing list of digital stadiums
Yankee Stadium and digital customer service solutions company VenueNext, have launched a new app which allows fans in some parts of the stadium to order food and beverages for in-seat delivery.
Three-points from Steph Curry mean three-second ad for Under Armour
As part of the NBA Playoffs which tipped off on Saturday between the Golden State Warriors and Houston Rockets, US sports brand Under Armour has rolled out a very creative video activation
