Opinion

Nissan launches selfie challenge to take fans to the UCL final

UEFA Champions League partner, Nissan, has launched its latest digital marketing activation of the season named “#TakeMeToMilan”, offering a trip to the final in Milan to 25 fans. As part of

Yahoo Sports will now live stream MLB games

Yahoo will live stream Major League Baseball (MLB) games each day completely free of charge on its sports news website Yahoo Sports under new deal signed with the league. In

NFL’s Vikings to get the most connected stadium in the US

The Minnesota Vikings are in store for a significant digital upgrade after partnering with tech solutions company VenueNext and CenturyLink to kit out its new stadium U.S. Bank Stadium with

Twitter wins NFL streaming rights

In one of the biggest digital sport developments of the year to date, Twitter has won the streaming rights to NFL’s Thursday Night Football, beating out the likes of digital

FC Barcelona gets creative with El Clasico content

One of the most anticipated games of each season played out on Saturday, the El Clasico in Spain between FC Barcelona and Real Madrid. With Real Madrid signing an agreement

Digital Sport’s Weekly Wash-up 01/04/2016

MLB teams up with Apple in new iPad partnership Apple will provide Major League Baseball teams with iPads to help analyse data in a new partnership which is set to

The Football League set for a new mobile age

The Football League is set to undergo a digital revolution after signing a massive seven-year deal that will bring clubs official club-branded apps as well as state-of-the-art high capacity stadium

Nike immerses football fans in Arda Turan’s speech in 360-degree

Ahead of the Euros, Nike Football has kicked off a new campaign in Turkey by allowing fans to get a 360-degree perspective of the Turkey national football team’s dressing room

What Instagram’s 60 second videos mean for the sporting world

After offering 60-seconds video ads to some marketers last month, Facebook-owned platform Instagram will now allow all users and brands to upload minute-long videos, previously limiting video-length to just 15

Under Armour launches its 3D printed shoe

A few months after New Balance, Nike and adidas launched the first running shoe developed using 3D printing technology, Under Armour has joined them, releasing its first ever 3D printed shoe. Named