MLB teams up with Apple in new iPad partnership

Apple will provide Major League Baseball teams with iPads to help analyse data in a new partnership which is set to commence on Sunday with the first pitch of the season.

Under the deal, the tech giant will provide all 30 teams of the Major League Baseball with iPad Pro tablets that will include a new analytics and video app dedicated to the game named “MLB Dugout”.  NFL and Microsoft have a similar deal that dates back to 2013 with the competing tech company providing the NFL with Surface tablets.

Apple’s Senior Vice President of Worldwide Marketing Philip Schiller said the company was excited to work with the MLB and get Apple technology into all dugouts.

“With iPad Pro and the new MLB Dugout app, managers, coaches and players will have unprecedented access to statistics, data and scouting videos right at the touch of their fingers, and when it matters most, during the game,” he said.

MLB, Apple deliver on-field technology with iPad Pro, advance scouting/video analysis app. https://t.co/DaYA1E5UJQ pic.twitter.com/rjiVsWTUOm

— MLB (@MLB) March 30, 2016

Zlatan fronts new Vitamin Well campaign

Following two fun videos featuring PSG superstar Zlatan Ibrahimovic playing a manager at work, Vitamin Well, a Swedish vitamin drink, has unveiled a new commercial featuring its ambassador promoting its latest range of products dedicated to sports, created in conjunction with Ibrahimovic.

In the ad named “We are just warming up”, Ibrahimovic is talking about his career which is definitely not finished according to the man himself, dispelling rumours of retirement.

“So you think that I’m done, but you don’t know me,” Ibrahimovic states in the ad.

San Francisco Giants to launch VR experience

Ahead of the new season, the San Francisco Giants will roll out a virtual reality experience at AT&T Park to allow fans to experience being on the diamond and playing among the players.

In partnership with the software developer Jaunt, the team will capture 360-degree of imagery from the game, that Giants fans will be able to immerse themselves in later using a pair of VR goggles in the stadium’s cafe.

San Franciso Giants management said that they wanted to offer a new experience to their fans.

“You’ll be in the dugout, on the field, in the moment. You’re practically a member of the team.”

SF Giants offering a VR experience this year @ #attpark to bring fans into the game like never before. @SFGiants pic.twitter.com/Rb0BHPUlM5

— Jessica Swain (@jessiswain) March 29, 2016

FC Barcelona’s app welcomes two new languages

After launching a Twitter handle in Turkish in February, Spanish football giant FC Barcelona is continuing to further its international digital strategy with the integration of two new languages on its mobile app: French and Portuguese.

Five languages are now available on the app including English, Spanish and Catalan. The club counts already nine languages on its website as well as on Twitter. Used by 4 million mobile users across the world, this app is one of the most full in the sporting world in terms of content (news, alerts, videos, radio…) and languages.

⚽️???????????? L'application du FC Barcelone est désormais disponible en français ! https://t.co/lFwIdov1Qf pic.twitter.com/J8Nbqjyn5e

— FC Barcelona (@fcbarcelona_fra) April 1, 2016