Posts From Adrien Danjou

Adrien Danjou
Adrien Danjou 139 posts

Adrien is a Digital Marketing Manager in France and a Digital Sport lover. Follow him on Twitter: @Adrien_DH

National Teams on social are already starting to share that World Cup feeling

The build-up to the World Cup is underway, and many national teams are already innovating on social media. Is this a sign of things to come?

MLS and EA Sports team up to make FIFA 18 real

EA Sports FIFA and MLS team up again – this time to make skill games real!

France Télévisions streams French Cup final live in 360 degree video

The French national TV broadcaster will also use the technology to offer viewers the chance to watch French Open tennis and Tour de France cycling in 360 degrees this summer.

How the European Tour’s social media strategy brings new fans to the sport

The European Tour may have deservedly won awards for its social media content, but if their content has reached new fans and changed some opinions about golf, then that is the priceless reward.

PSG use digital LED boards to bring different ads to different countries

Similar to the various Twitter accounts per language, localised ads during games should reinforce the existing regional strategies inside clubs to satisfy fans worldwide as well as sponsors.

A community game by the NBA to make Playoffs predictions

As part of the Playoffs, which started last weekend, the NBA has launched with its partner Budweiser a platform to allow fans to make their predictions: NBA Playoffs Bracket Challenge.

Man City, the NBA & the best YouTube practices for sports teams

The best practices we see sports teams using to engage with fans on YouTube.

MLB is live on Facebook Watch: what does it mean for watching sport at work?

MLB will broadcast 25 live games on Facebook Watch this season, and with high viewing figures around the world we take a look at what it means for fans.

Why a proper GIF strategy is so important for sport on social media

With hundreds of millions of interactions, a proper gif strategy can bear fruit for any club that does it properly.

Why Instagram is the main social platform in sport

As all the other platforms experience difficulties, Instagram is growing ahead of the rest. Can it become the main social media platform for sport?