Author: Adrien Danjou

PSG’s smart strategy is the lastest in football’s attempt to woo Asia

On their Asian tour this summer, Paris Saint-Germain are using social media to charm a whole new continent.

National Teams on social are already starting to share that World Cup feeling

The build-up to the World Cup is underway, and many national teams are already innovating on social media. Is this a sign of things to come?

France Télévisions streams French Cup final live in 360 degree video

The French national TV broadcaster will also use the technology to offer viewers the chance to watch French Open tennis and Tour de France cycling in 360 degrees this summer.

How the European Tour’s social media strategy brings new fans to the sport

The European Tour may have deservedly won awards for its social media content, but if their content has reached new fans and changed some opinions about golf, then that is the priceless reward.

PSG use digital LED boards to bring different ads to different countries

Similar to the various Twitter accounts per language, localised ads during games should reinforce the existing regional strategies inside clubs to satisfy fans worldwide as well as sponsors.

A community game by the NBA to make Playoffs predictions

As part of the Playoffs, which started last weekend, the NBA has launched with its partner Budweiser a platform to allow fans to make their predictions: NBA Playoffs Bracket Challenge.