Posts From Adrien Danjou

Adrien Danjou
Adrien Danjou 126 posts

Adrien is a Digital Marketing Manager in France and a Digital Sport lover. Follow him on Twitter: @Adrien_DH

How social media in sport is becoming more interactive

The latest trend in social media fan engagement appears to be fan takeovers on social media. Is interactive content the new way forward?

£400k per social media post? Neymar and co are the new media superstars

The money generated by Neymar Jr for social media posts may be astronomical, but it still represents great return on investment for brands.

A patient fan will win a Mercedes-Benz during Super Bowl

Mercedes Benz’s Super Bowl activation seeks to engage with fans’ second screen during the game.

Original content is now a must when announcing a signing on social

Manchester United’s announcement of Alexis Sanchez shows how quality content is now a must for new transfer reveals.

A keyboard dedicated to Ligue 1 helps fans avoid spelling mistakes

Conforama launches keyboard app to help French fans avoid autocorrect nightmares.

FOX Sports’s social media plans for World Cup Russia 2018 revealed

Fox Sports announces its large-scale Twitter and Snapchat plans ahead of the Russian World Cup this summer.

NBA’s #NBAVote campaign is already smashing engagement across the web

The NBA’s online voting campaign to pick the 2018 All-Star participants is sure to get massive online engagement.

Football 0 Comments

Umbro gives French fans a novel way to be involved in jersey design

Umbro gave fans of three French clubs the chance to create their own fan jerseys in a unique social media engagement.

Opinion 0 Comments

The NFL Experience in New York shows us how leagues are becoming entertainment providers

Just a few days ago, the NFL unveiled a new place dedicated to fans at the heart of New York City in partnership with Cirque du Soleil: the NFL Experience Times

Opinion 0 Comments

BT Sport App’s new feature leads the new viewing experience

BT Sport app to show UEFA Champions League games live in VR.