Posts From Adrien Danjou
Why Instagram is the main social platform in sport
As all the other platforms experience difficulties, Instagram is growing ahead of the rest. Can it become the main social media platform for sport?
The digital race at this year’s NCAA March Madness lives up to the name
A recap of the digital goings-on at this year’s NCAA March Madness competition
Marseille the latest club to fall foul of sport’s struggle with copyright on social media
This week, a rare thing happened in the digital sporting world: a football club’s Twitter account was suspended. Indeed, Olympique de Marseille’s Twitter account was closed for hours by the
Netflix’s “First Team” shows clubs a new way to reinforce their image
First Team: Juventus gives viewers a new perspective on the club and one other teams should think about emulating.
How social media in sport is becoming more interactive
The latest trend in social media fan engagement appears to be fan takeovers on social media. Is interactive content the new way forward?
£400k per social media post? Neymar and co are the new media superstars
The money generated by Neymar Jr for social media posts may be astronomical, but it still represents great return on investment for brands.
A patient fan will win a Mercedes-Benz during Super Bowl
Mercedes Benz’s Super Bowl activation seeks to engage with fans’ second screen during the game.
Original content is now a must when announcing a signing on social
Manchester United’s announcement of Alexis Sanchez shows how quality content is now a must for new transfer reveals.
A keyboard dedicated to Ligue 1 helps fans avoid spelling mistakes
Conforama launches keyboard app to help French fans avoid autocorrect nightmares.
FOX Sports’s social media plans for World Cup Russia 2018 revealed
Fox Sports announces its large-scale Twitter and Snapchat plans ahead of the Russian World Cup this summer.
