MLS and EA Sports team up to make FIFA 18 real

If you are a FIFA 18 gamer, you have certainly spent some hours trying to acheive all Skill Games with your favorite player. But now, Skill Games are real!

Last night, Major League Soccer and EA Sports FIFA, already partners as part MLS’s esports league, teamed up again to publish a series of skill challenges.

Eight MLS players from Houston Dynamo and New England Revolution were involved in the Skill Games with exactly the same elements of the video game: the same points of view, scores, comments, obstacles and player movements.

Published on Twitter, Facebook and Instagram Stories, the videos immerse viewers inside a real environment which looks virtual, or the opposite.

On MLS’s Instagram Story, the viewning experience is really enjoyable as viewers feel as though they can control the players as a gamer. It’s a piece of content which can join other examples of success from sport actors on the social platform.

This common campaign by MLS and EA Sports FIFA looks really innovative for promoting on social media in the same time the league and the video game, doing a link between a virtual and a real sport.

With players doing the job perfectly, it’s pretty fun to see them trying to produce what a lot of FIFA gamers and football fans attempt everyday with their controllers. A good way also to reinforce the relationship between a team and fans with players in the position of fans.

About author

Adrien Danjou
Adrien Danjou 140 posts

Adrien is a Digital Marketing Manager in France and a Digital Sport lover. Follow him on Twitter: @Adrien_DH

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