Opinion
Juventus FC launches a Chinese social network
Italian football giants Juventus has launched yet another first for a European football side in China with a specially designed social network aimed at increasing engagement with the side’s Chinese
Fan engagement as a strategic advantage
Next month, on 13th April, I will be chairing what promises to be the most interesting/inspiring panel session at the Sports Analytics Innovation Summit!
Messi stars in new ad campaign against bullying
FC Barcelona Superstar Lionel Messi is back in Ooredoo’s new advertising campaign against bullying. Partners since 2013 when Messi teamed up with the Qatari-based company to produce their first advertisement,
Is Fightball a glimpse of the sporting future?
‘Fightball’, a one on one basketball ‘event’ may change the way digital platforms and sport traditionally work as sports endeavour to reach more crowds. If you haven’t heard of the
Prepare yourself for March Madness
If you haven’t heard of March Madness and you own a mobile phone, prepare yourself because you’re about to. The three week knockout basketball tournament starts later this week and
Boosting digital fan engagement at the FEB Hack Day
Back in November of last year, digital product consultancy FEB ran their Hack Day, matching leading UK sport organisations and tech developers to produce concepts to simplify the offerings for fans and keep them coming back.
Football TV subscription service gets huge investment
Football TV streaming service fuboTV, has received major investment from corporate television networks Fox and Sky Sports in what is great news for football fans all over the globe. Launching
Digital Sport’s Weekly Wash-up 11/03/2016
Facebook chases NFL streaming rights With its live streaming service now picking up a huge amount of momentum, Facebook has reportedly inquired about the broadcast rights of the NFL in a
Paris Saint-Germain introduce new hashtag to increase fan involvement
Ahead of PSG’s Champions League clash with Chelsea on Wednesday night, the club has launched the #PSGBlockbuster campaign throughout its Twitter channels to generate fan involvement in the fixture. The hashtag
Major League Baseball is making some serious moves in fan engagement
In preparation for the Major League Baseball season that kicks off on 3 April, the organisation is making some very serious moves in the way of fan engagement. As part
