Football
La Liga and Barcelona announce exciting new esports ventures
FC Barcelona and La Liga are formally entering esports as more and more clubs fight for position in the space.
World first for Aston Villa with integrated fan card payment technology
Aston Villa Football Club has become the first club in the world to integrate pre-paid contactless and chip and pin payment technology into its season and member cards. The new
Real Madrid to become the first football club to launch a VR channel
Real Madrid are launching a VR channel, but will their endorsement of the technology be enough to get fans watching?
FC Barcelona become the latest club to give their fans interactive video content
FC Barcelona follow AS Roma in offering their fans interactive videos.
Man United use heavyweight Chelsea clash to promote YouTube partnership
Manchester United have launched a YouTube channel, and their push during the Chelsea game shows the power that both brands have.
Man City are even the best at celebrating trophies on social media
Manchester City’s social media celebrations were innovative as the club managed to involve the fans in new and exciting ways.
Leeds United’s scrapped badge update shows the clash between modernisation and tradition
Leeds’ badge change is proof that a club shouldn’t reflect its fans, but should just give them something to cheer about.
Leyton Orient to make history by streaming FA Trophy quarter final outside the UK
Only the FA Trophy final has been streamed outside of the UK before, but Leyton Orient are about to change that.
Man United launch YouTube channel and gain hundreds of subscribers per minute
Man United’s phenomenal success on YouTube proves that when you’re big, you don’t have to be agile.
Hot Topics: The Olympic Social, Fan-led Instagram and the Rise of Club Content
How digital content relates to fans was the main theme of this week as Instagram, the Winter Olympics and the Six Nations take centre stage.
