Football

Man City aren’t the only Manchester club leading the way in using players’ off-field skills

Last week, we talked about Manchester City and how allowing the injured Benjamin Mendy to create videos for the official Instagram account during last week’s home game against Stoke City

Barcelona team up with Verizon to stream content in the US

“One year ago we opened our Americas office in New York City with the primary goal of bringing the club closer to its millions of fans here,” said Francesco Calvo,

Snack Media reveals World Cup Russia 2018 fan insight

Snack Media & Snack Gaming today released the results of a survey of 1,800 football fans from their 25m+ strong network of fans to find out how supporters will consume

NBA and Bayern Munich’s innovative apps show why sport should explore AR more

This week, the NBA launched their first augmented reality (AR) app, allowing basketball fans to shoot hoops anywhere, anytime using their phone screen. The app projects a hoop and a

Man City show why using their players strengths off the pitch is important too

Injuries are the bane of the sporting life. No matter how much elite sportspeople are paid, no one likes to be injured: children growing up dream of playing, not looking

Success of startup company Homefans reminds us why sporting experiences are so important

Every sport has its iconic clashes and big rivalries. A derby isn’t just the sport on show, but everything around it, too: the history, the sights of the fans, the

Man City join Real Madrid and Juventus as online race hots up

As online streaming around sport gathers pace, the live action aspect is only one part of a growing trend. Earlier this year, Real Madrid produced a documentary series called Hala

New football report reveals how fans are moving from traditional media and sponsors are following them

This is a guest post by Jon Reay, Lead Strategist at digital media agency e3. A new report by digital agency e3 and sister innovation agency LSU highlights the widening

Juventus team up with Netflix as we see the start of a new trend emerging

Netflix have teamed up with giants of Italian football Juventus to create an exciting series of documentaries about the club, launching early next year. The series will consist of four

Barcelona’s revival on and off the pitch leads to innovation for everyone

This week, FC Barcelona have had a fairly innovative week on social media. It’s not been the easiest time the club has faced in its long and illustrious history. There