Football

Bayer Leverkusen’s impressive efforts to grow in North America could be about to bear fruit

Football clubs are the kind of institutions which are looked up to in a community. As pillars of their surrounding areas, there has always been some obligation to embody the

Bayern Munich to bring together global digital innovators for 4-day hackathon

German football giants FC Bayern Munich have announced today that they will hold their very first hackathon event, to take place at the Allianz Arena in Munich from 19 to

World Cup 2018 Series: A look at international football on social media in Russia

This is the second part of our series of guest articles by Aleksandr Grudnev, a researcher and SMM specialist in sport in the build-up to the 2018 World Cup in Russia. This

Inter Milan launch exciting new media project to celebrate club’s history

The last few months has a trend has been growing among football clubs who are moving into the content creation sphere like never before. Recently, we’ve seen Juventus partner with

Weekly Wrap: Arsenal and Man City take centre stage, but Facebook and Amazon are the story

This week’s social media news might well be dominated by questions over whether it was right for Arsenal’s Twitter account to tweet directly to a journalist whose combined 11 ahead

Liverpool add daily club briefing video to Echo Show to keep fans abreast of news

Liverpool have announced that they will become the first Premier League football club to enable a video flash briefing on Amazon’s new Echo Show which, just like the Echo and

KPMG Football Benchmark launch new tool for measuring social media performance for clubs and players

Today, KPMG’s Football Benchmark platform have launched a new social media analytics tool. The company want to track data from social media to measure the performance of players and clubs

Podcast: Common Goal and social media highlight just how different it is to be a footballer

Being a famous athlete is so very different from being anyone else, and Common Goal and StreetFootballWorld are the perfect vehicle for harnessing that.

QPR launch an eSports team, but will English clubs ever be real players in the space?

Last week, Queens Park Rangers announced that they had launched an eSports division of the club, becoming the latest big football club to take a venture into the fast-growing sport.

Cardiff City show togetherness at all areas of the club is key to success

For some clubs, a club slogan is just a pithy agglomeration of words, but Cardiff City seem to be taking it to heart. Their hashtag, #CityAsOne, promotes togetherness and unity